Froster

Froster

Froster is a brand of iced frozen carbonated beverage sold at Mac's Convenience Stores in Canada and Circle K in the United States.

Marketing

In 2006, a Froster advertising campaign was run that features a Froster flavour called "Whack". The campaign centers on the Whack flavour and uses double entendres involving the word, such as "I think I could have a Whack every day if I could," as well as humorously bleeping out the word "Whack" in the commercials. [cite web |url=http://www.marketingmag.ca/magazine/current/digital_mkt_rpt/article.jsp?content=20061106_71731_71731|title=Marketing Magazine article]

In May 2007, Mac's introduced a controversial advertising campaign for their new "WTF" Froster beverage. Targeting primarily internet savvy teenage youth, the campaign included posters and a series of viral internet video ads. The controversy stems from the use of the WTF internet slang acronym ("what the fuck"), a poster of a nun and goat bowing in the presence of a cup of "WTF" and video ads portraying sexual innuendo and bizarre or questionable conduct. In response Mac's has pulled the more controversial ads and has stated that it intended "WTF" to refer to "What's the flavor?". [cite web |url=http://www.netlingo.com/news/What_the_Huh.pdf|title=What the Huh?]

In 2008, another controversial Froster advertising campaign was launched that uses the acromyn "STFU" (which in stands for "shut the fuck up"). The website states the acronym means "suck the Froster up".

Flavours

The official Froster website [cite web |url=http://www.froster.ca |title=The Official Froster Website |accessdate=2008-04-08] lists the flavours:
* Fanta Wild Cherry
* Fanta Watermelon
* Fruitopia Strawberry/Banana
* Mango
* Minute Maid Orange
* Fanta Banana
* Fruitopia Orange/Pineapple
* Barq's Root Beer
* Cherry Coke
* Coke Classic
* Barq's Cream Soda
* Fanta Blue Raspberry
* Fanta Pineapple
* Fanta Grape
* Strawberry Crème
* Canada Dry Gingerale
* Blue Ice Poweraid
* Sprite
* Fanta Lime
*

Other flavours do exist, such as Pepsi. Typically older Mac's stores will not use "Fanta" or other technically correct names. It is quite common to find Crush labelled flavours, as well as flavours named as bluntly as "Banana".

See also

* Slurpee
* The ICEE Company

References

External links

* [http://www.froster.ca/ Official Canadian site]
* [http://video.google.com/videoplay?docid=4073226879839980661 Google video of "Whack" advertisment]
* [http://www.thatswhack.ca/ "Whack" advertising campaign]


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  • Froster — Frọs|ter 〈m. 3〉 Tiefkühlfach einer Kühlvorrichtung * * * Frọs|ter, der; s, [wohl nach engl. freezer]: Tiefkühlfach eines Kühlgeräts. * * * Frọs|ter, der; s, [wohl nach engl. freezer]: Tiefkühlfach eines Kühlgeräts …   Universal-Lexikon

  • Froster — Fabrikfangschiff, Kuhlschiff …   Maritimes Wörterbuch

  • Froster — Frọs|ter 〈m.; Gen.: s, Pl.: ; in Kühlschränken〉 Tiefkühlfach zum Einfrieren von Lebensmitteln …   Lexikalische Deutsches Wörterbuch

  • Froster — Fros|ter der; s, anglisierende Bildung zu dt. Frost> Tiefkühlteil eines Kühlapparats …   Das große Fremdwörterbuch

  • froster — frost·er …   English syllables

  • Froster — Frọs|ter, der; s, (Tiefkühlteil einer Kühlvorrichtung) …   Die deutsche Rechtschreibung

  • froster — tə(r) noun ( s) 1. : one that frosts: as a. : a sand blaster who produces a frosted appearance on glass b. : one who frosts baked goods by hand or by machine 2. : one who roughs out the ground for a wood ca …   Useful english dictionary

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  • Mac's Convenience Stores — Mac s Milk Limited was incorporated in Ontario on April 4, 1962 by Kenneth and Carl McGowen. The name was changed to Mac s Convenience Stores Limited May 7, 1975. On July 5, 1963, Silverwood Dairies Limited acquired 40% of the shares of Mac s… …   Wikipedia

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