- Laura Ries
Laura Ries is a best-selling authorFact|date=July 2007 and co-founder of the consulting firm
Ries & Ries with her father,Al Ries .Laura attended Northwestern University in Evanston, Illinois where she graduated “with highest distinction” from Northwestern’s School of Speech in 1993, finishing in the top 2% of her class.
After graduation, Laura worked at TBWA Advertising in New York City as an account executive on the Woolite and Evian brands.
In 1994, Laura partnered with her father to form Ries & Ries. Together they have consulted with many Fortune 500 companies.
In 2002, Business 2.0 named Laura a “management guru” and issued trading cards with her picture and statistics on them.
Laura has appeared on CNN, Fox News, CNBC, CNN Headline, ABC World News Tonight and the CBS Early Show. She is a frequently quoted marketing expert in the New York Times, The Wall Street Journal, USA Today, Associated Press, Advertising Age and other publications.Facts|date=July 2007
Bibliography
* Laura Ries with
Al Ries published by HarperCollins
** "22 Immutable Laws of Branding" (1998)
** "11 Immutable Laws of Internet Branding" (2000)
** "The Fall of Advertising and the Rise of PR" (2002)
** "The Origin of Brands" (2004)External links
* [http://www.ries.com Ries & Ries consulting firm]
* [http://ries.typepad.com/ries_blog/ Laura's Origin of Brands Blog]
Wikimedia Foundation. 2010.
