- Al Ries
Al Ries is a
marketing professional and author. He is also the co-founder and chairman of the Atlanta-basedconsulting firm Ries & Ries with his partner and daughter,Laura Ries . Along withJack Trout , Ries coined the term "positioning", as related to the field of marketing, and authored "Positioning: The Battle For Your Mind", an industry standard on the subject.Ries graduated from
DePauw University in 1950 with a degree inliberal arts and accepted a position with the advertising department ofGeneral Electric before founding his own advertising agency inNew York City , Ries Cappiello Colwell, in 1963. The agency later changed to a marketing strategy firm, Trout & Ries.In 1972, again cooperating with Trout, Ries co-authored a three-part series of articles declaring the arrival of the "Positioning Era" in "
Advertising Age " magazine, promoting their concept of positioning.In 1994, Ries founded Ries & Ries with his daughter Laura a recent graduate of
Northwestern University and TBWA advertising account executive.Ries was selected as one of the most influential people in the field of
public relations in the 20th century by "PR Week " magazine in 1999. Ries has also written a number of books that have made the "BusinessWeek " best seller list [cite web|url=http://www.businessweek.com/1999/02/b3611179.htm|title=The Business Week Best-Seller List|date=1999-01-11] [cite web|url=http://www.businessweek.com/magazine/content/02_44/b3806033.htm|title=The BusinessWeek Best Seller List|date=2002-11-04] on a number of occasions.Bibliography
*Al Ries
**"Focus" (1996)*Al Ries with
Laura Ries
** "22 Immutable Laws of Branding" (1998) (2002)
** "11 Immutable Laws of Internet Branding" (2000)
** "The Fall of Advertising and the Rise of PR" (2002)
** "The Origin of Brands" (2004)*Al Ries with
Jack Trout
** "Positioning: The Battle for Your Mind" (1980) (2000)
** "Marketing Warfare" (1985)(2005)
** "Bottom-up Marketing" (1988)
** "Horse Sense" (1991)
** "The 22 Immutable Laws of Marketing " (1993)References
External links
* [http://www.ries.com Ries & Ries consulting firm]
* [http://www.imno.org/regions.asp?reg=na&selectit=284 IMNO Open Source Mentoring Interview with Al Ries]
* [http://www.ExactingEditor.com/AlRies-2006.html Q&A featuring Al Ries]
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