Cossette Communication Group

Infobox Company
company_name = Cossette Communication Group Inc.
company_
company_type = public
foundation = 1972
location = Quebec City (HQ), 12 Offices worldwide
key_people = Claude Lessard (Chairman of the Board, Chief Executive Officer and President), Jean Royer (Executive Vice-President and Chief Financial Officer)
industry = Business Services
products = Advertising & Marketing
operating_income =
net_income =
num_employees = 1,650
parent =
subsid =
homepage = http://www.cossette.com
footnotes =

Cossette Communication Group Inc. (tsx|KOS) is one of the largest marketing communications company in the world. One of the top 15 advertising agencies in North America, it numbers among the 25 leading agencies worldwide. Cossette's offices are in Quebec City, Montreal, Toronto, Vancouver, Halifax, New York, Irvine, Los Angeles, London, Shanghai and Moscow.

Cossette has stated goals of growing into international markets. Agencies in New York, Irvine (CA) and London U.K. have been the most significant acquisitions to date. Its Identica Branding & Design subsidiary has also opened offices in Moscow and Shanghai. Cossette recently acquired Dare Digital, an award-winning interactive agency based in London, UK. However, since the departure of former president Peter Post in November of 2005 [ [http://www.cossette.com/investors/comm/KOS_PR_2005_11_3_126en.pdf Cossette Communication Group - Investor Relations - Press Releases ] ] , the staff of the New York office has been drastically reduced, as many clients have been lost. Agency revenue dipped in 2006 from account losses, one of the largest being TD Waterhouse USA. Also lost were Cache, Horizon BCBS, Phoenix, JP Morgan and Kashi. The New York agency recently won the McGraw-Hill Companies account and took on project work for General Motors. [ [http://adage.com/datacenter/article.php?article_id=116249 Cossette Communication Group - Advertising Age - DataCenter: Agency 2007 ] ]

Industry Rankings

Marketing Magazine/ICA has ranked Cossette Communication Group Inc. as Canada’s largest agency for the eighth year in a row in 2006. On the international scene, Cossette Communication Group Inc. was ranked 22nd in the 2007 Advertising Age “World Top 50 Marketing Organizations” report.

Key Clients

Bank of Montreal, Bell Canada, Coca-Cola Ltd., General Mills of Canada, General Motors Canada, McDonald’s Restaurants of Canada, Molson Breweries, Mitchells and Butlers, Procter & Gamble.

ervices

Through its business units, Cossette provides its clients with a complete range of specialized communications services:
*Strategic planning and research
*Advertising
*Media planning and buying
*Sales promotion, CRM, database and direct marketing
*Interactive solutions
*Public relations and alliance marketing
*Branding and design
*Ethnic marketing
*Sports marketing
*Branded content and product placement
*Business-to-business communications (B2B practices)

Cossette's main subsidiaries outside of Canada are Cossette USA (Advertising, NY), PainePR (Public Relations, NY and LA), Miles Calcraft Briginshaw Duffy (Advertising, UK), Elvis (Sales promotions and direct and digital marketing), Identica (Branding & Design) and Band and Brown (Public Relations, UK). On July 4, 2007, Cossette acquired a controlling stake in Dare Digital, a hot London digital marketing agency. On May 1, 2008, it acquired Rocket XL, a Los Angeles based online marketing agency.

References

ee also

* [http://fr.wikipedia.org/wiki/Claude_Cossette Biographie du fondateur]

External links

* [http://www.cossette.com/ Official website]
* [http://www.marketingmag.ca/images/XTQ/2006/06/2006_Rankings.pdf 2006 annual Marketing/Institute of Communications and Advertising Canada rankings]