Max Factor, Jr.

Max Factor, Jr.

Max Factor, Jr. (18 August 1904 – 7 June 1996), was an American businessman who was president of the Max Factor Cosmetics empire.

He was born Francis Factor in St. Louis, Missouri, the son of Max Factor, a Polish immigrant. Known as "Frank," his family moved to Los Angeles, California, in 1908 where he began working in the family business while still a boy.

Because Max Factor was recovering from being hit by a delivery van at the time, Frank Factor took the lead over the 2 years that it took to develop a suitable make-up for use with the newly developed Technicolor film. This make-up was released to the film industry under the name “Pan-Cake”.[1] It was immediately a hit and its advantages lead to woman stealing it from the film sets and using it privately. Its only disadvantage for every day use was that it could not be used at night as it made the skin too dark under all except under the powerful lights used in film studios. While his father wanted to reserve the product for film use, Frank Factor was open to the commercial possibilities and began developing lighter shades. At the time the company was only able to produce enough to meet studio demand which until production could be increased delayed commercial release until 1937. Backed by a colour based national advertising campaign, it immediately became the fastest and largest selling single make-up item to date, as well as the standard make-up used in all Technicolor films.

After his father's death in 1938,[2] Frank Factor at the urging of his family legally changed his name to Max Factor, Jr. and as president expanded the still private cosmetics firm, along with members of the immediate family. He was heavily involved with the development of new products, particularly "Tru-Color" released in 1940 as the first smear-proof lipstick.

Max Factor, Jr., died in 1996 of heart failure in Los Angeles, California, and was interred in the Hillside Memorial Park Cemetery in Culver City, California.


  1. ^ Basten, page 112.
  2. ^ Basten, page 122

Further reading

  • Baxten, Fred E (2008). Max Factor - The Man who Changed the Faces of the World. New York: Arcade Publishing. pp. 172 pages.. ISBN 978-1-55970-875-3. 

External links

Wikimedia Foundation. 2010.

Игры ⚽ Нужно решить контрольную?

Look at other dictionaries:

  • Max Factor, Sr. — Max Factor (15 September 1872 – 30 August 1938), born Maksymilian Faktorowicz, was a successful Polish Jewish businessman, cosmetician, chemist, wigmaker. Founder of cosmetics giant Max Factor Company, he largely developed the modern cosmetics… …   Wikipedia

  • Max Factor™ — [Max Factor] a company that makes a range of well known ↑cosmetics. It is advertised as ‘the make up of make up artists’ …   Useful english dictionary

  • Max Factor — This article is about the brand. For the man, see Max Factor, Sr.. Max Factor Company is a cosmetics company, founded during 1909 by Maksymilian Faktorowicz (1877–August 30, 1938), Max Factor, a Polish Jewish cosmetician. Max Factor Company was a …   Wikipedia

  • Max Factor{™} — a company that makes a range of well known cosmetics. It is advertised as ‘the make up of make up artists’. * * * …   Universalium

  • MAX FACTOR — …   Useful english dictionary

  • FACTOR, MAX — (1877–1938), U.S. cosmetics manufacturer. Factor was born in Lodz, Poland, where at the age of eight he served an apprenticeship to a dentist pharmacist. Years of mixing potions instilled in him a fascination with the human form. Factor opened… …   Encyclopedia of Judaism

  • Factor — Saltar a navegación, búsqueda Un factor puede hacer referencia a: Factorización; operación matemática. Factorización de enteros Factor (lenguaje de programación) Factor X; grupo de superhéroes mutantes de Marvel Comics. Factor X (programa de… …   Wikipedia Español

  • Max Minghella — Minghella at the opera, 25 September 2006 Born Max Giorgio Choa Minghella 16 September 1985 (1985 09 16) (age 26) Hampstead, London …   Wikipedia

  • Max Minghella — (2006) Max Giorgio Choa Minghella (* 16. September 1985 in London) ist ein britischer Schauspieler, der vor allem für den Film arbeitet. Inhaltsverzeichnis …   Deutsch Wikipedia

  • Factor — A factor, a Latin word meaning who/which acts may refer to: * Factor (agent), a person who acts for another, notably a mercantile and/or colonial agent * Factor (Scotland), a person or firm managing a Scottish estate * FACTOR, the Foundation to… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”