- KTZR-FM
Infobox Radio Station
name = KTZR-FM
city =Green Valley, Arizona
area =Tucson, Arizona
branding = 97.1 La Preciosa FM
slogan =
airdate =
frequency = 97.1 MHz
format = Spanish Oldies
erp = 1,750watt s
haat = 187meter s
class = A
facility_id = 24583
owner =Clear Channel Communications
webcast = [http://tucson.lapreciosa.com/pages/listenlive.html Listen Live]
website = [http://tucson.lapreciosa.com/main.html tucson.lapreciosa.com/main.html]
callsign_meaning =KTZR-FM is a Spanish Oldies /
Spanish Variety radio station that servesTucson, Arizona . KTZR broadcasts on the frequency of 97.1 MHz and is licenced to broadcast fromGreen Valley, Arizona (a southern suburb of Tucson). It is owned byClear Channel Communications .KTZR broadcasts from the Clear Channel studios in midtown Tucson, but their transmitter is located slightly northwest of Green Valley. Because of the low ERP, and the transmitter location, the station is extremely hard to pick up in most northern suburbs such as Flowing Wells, Avra Valley,
Oro Valley , andMarana , but is easy to pick up in central and southern Tucson. Coincidentally, the central and southern portions of Tucson contain higher concntrations of Hispanic demographics, while Northern Tucson and Oro Valley have nearly all caucasian demographics.History
Starting in the early 1990s, KGMS was a
Christian CHR station that played newChristian pop, rock, and even dance songs in the mix. This format seemed to last the longest.In 2001, it became Cool FM - KWFM-FM, an
oldies station.KWFM originally was on 92.9, but was moved to 97.1 to make way for Clear Channel's Coyote Country. Problems with signal reception across the city were evident. Plans to move the station's license to Tucson and increase ERP never went through, leaving poor ratings for Cool FM.In 2003,
KWFM was moved to AM, which opened the door forKTZR-FM , a Spanish language station. This has so far proven to have little success, with ratings for the station being anywhere from 15th to 20th place in theArbitron ratings.ee also
*
List of radio stations in Arizona External links
* [http://tucson.lapreciosa.com/main.html Offical KTZR Website In English]
* [http://tucsonsp.lapreciosa.com/main.html Official KTZR Website In Spanish]
*FMQ|KTZR
*FML|KTZR
*FMARB|KTZR
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