- Simpli
Simpli was an early
search engine that offereddisambiguation tosearch terms. A user could enter in a search term that was ambiguous (e.g., Java) and the search engine would return a list of alternatives (coffee, programming language, island in the South Seas).The
technology was rooted inbrain science and built by academics to model the way in which the mind stored and utilized language. The early technology was derived heavily fromWordNet , which was invented by George A. Miller atPrinceton University . George Miller was an advisory Board member to Simpli. [cite web|url=http://www.forbes.com/1999/10/04/feat.html|title="How Google is that?"|publisher="Forbes"]Simpli was founded by a number of graduate students, post-doctoral fellows, and professors meeting in the Department of Cognitive and Linguistic Sciences at
Brown University . Graduate students included the CEOJeff Stibel , David Landan, and John Santini. Post-docs included Andrew Duchon and Paul Allopenna. Professors includedJames A. Anderson andSteve Reiss from Brown University,Dan Ariely fromMIT Sloan and George Miller from Princeton.Simpli was sold in 2000 to
NetZero . [cite web|url=http://www.clickz.com/showPage.html?page=380111|title="NetZero acquire Simpli for $23.5 Million"|publisher="ClickZ"] Another company that leveraged the Simpli WordNet technology was purchased byGoogle and they continue to use the technology for search andadvertising under the brand GoogleAdsense .In 2001, there was a
buyout of the company and it was merged with another company called Search123. Most of the original members joined the new company. The company was later sold in 2004 toValueClick , which continues to use the technology and search engine to this day.ee also
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Online advertising
*Search Engines
*brain science
*linguistics External links
* [http://www.Simpli.com Simpli Search Engine]
* [http://findarticles.com/p/articles/mi_m0EIN/is_1999_Oct_1/ai_55932722 Simpli.com, Inc. Announces Expansion of Senior Technical Staff and Management Team]References
Wikimedia Foundation. 2010.
