FeedBurner

Infobox Website
name = FeedBurner



caption =
url = http://www.feedburner.com
commercial =
type = Web feed management
registration =
owner = Google
author =
launch date =
current status = Active
revenue =

FeedBurner is a web feed management provider launched in 2004. [cite web|url=http://www.suntimes.com/output/tech/cst-fin-feed06.html|title=Helping publishers, bloggers get the word out|publisher=Chicago Sun-Times|date=2005-09-06|accessdate=2006-08-10] FeedBurner provides custom RSS feeds and management tools to s, podcasters, and other web-based content publishers. Services provided to publishers include traffic analysis [cite web|url=http://news.yahoo.com/s/cmp/20060718/tc_cmp/190500351|title=Mining For Data In Blogs|publisher=TechWeb|date=2006-07-17|accessdate=2006-08-10] and an optional advertising system. Though it initially was not clear whether advertising would be well-suited to the RSS format, [cite web|url=http://www.wired.com/news/ebiz/0,1272,65745,00.html|title=Advertisers Muscle Into RSS|publisher=Wired News|date=2004-11-18|accessdate=2006-08-10] authors now choose to include advertising in two-thirds of FeedBurner's feeds. [web cite|url=http://news.com.com/FeedBurner+buys+BlogBeat%2C+expanding+blog+analysis/2100-1038_3-6094732.html|title=FeedBurner buys BlogBeat, expanding blog analysis|publisher=Reuters|date=2006-07-17|accessdate=2006-08-10]

Published feeds are modified in several ways, including automatic links to Digg and del.icio.us, and "splicing" information from multiple feeds. [cite web|url=http://blog.flickr.com/flickrblog/2004/07/the_feed_thicke.html|title=The Feed Thickens|publisher=Flickr|date=2004-07-14|accessdate=2006-08-10] FeedBurner is a typical Web 2.0 service, providing web service application programming interfaces (APIs) to allow other software to interact with it. As of October 5, 2007, FeedBurner hosted over a million feeds for 584,832 publishers, including 142,534 podcast and videocast feeds. [cite web|url=http://www.feedburner.com/fb/a/about#stats|title=About FeedBurner|publisher=FeedBurner.com|accessdate=2007-09-30]

On June 3, 2007, FeedBurner was acquired by Google Inc., for a rumored price of $100 million. [cite web|url=http://www.techcrunch.com/2007/05/23/100-million-payday-for-feedburner-this-deal-is-confirmed/|title=Techcrunch confirms Google buyout of FeedBurner] One month later, two of their popular PRO services (MyBrand and TotalStats) were made free to all users. [cite web
url = http://blogs.feedburner.com/feedburner/archives/2007/07/freeburner_for_everyone.php
title = FreeBurner for Everyone
accessdate = 2007-10-27
publisher = FeedBurner
quote = Beginning today, two of FeedBurner's previously for-pay services, TotalStats and MyBrand, will be free.]

On August 15, 2008, Google completed migration of Feedburner into its group of services. Publishers who have completed migration will access Feedburner via feedburner.google.com

Blocking

Although the main page is accessible and one can use its APIs, the actual feeds generated by Feedburner are blocked in Mainland China. This decision could have been made in order to make users choose the Chinese alternative FeedSky or due to the fact that one could use Feedburner to access content from blocked blogs.

=Notes=

External links

* [http://technically-speaking-radio.blogspot.com/2008/08/news-google-adsense-in-feedburner-feeds.html Google Adsense Launches Adsense for Feeds]
* [http://www.feedburner.com FeedBurner website]
* [http://blogs.feedburner.com/feedburner FeedBurner blog]
* [http://www.folksonomy.org/2006/10/interview_with_feedburner/ Interview with Dick Costolo: Founder and CEO of FeedBurner]
* [http://www.blogherald.com/2006/07/17/an-interview-with-feedburners-steve-olechowski-and-jeff-turner/ Interview with Feedburner and BlogBeat founders]