Britney Spears products

A large number of products have been developed and endorsed by Britney Spears. These have included books, video releases, video games, dolls, clothing (in conjunction with her tours), perfumes and other products.

Britney Spears perfume "Curious"

Official video releases

Year	DVD information	DVD contents
1999	Time Out with Britney Spears Release date: November 29, 1999 U.S. peak position: #7 1st DVD Certifications: U.S: 3x Platinum CAN: Gold	Music videos Trivia game Photos Behind the scenes Biography (text)
2000	Live and More! Release date: November 21, 2000 U.S. peak position: #4 1st Live DVD Certifications: U.S: 3x Platinum	Music videos Live from Waikiki Beach Video jukebox Photo gallery
2001	Britney: The Videos Release date: November 20, 2001 U.S. peak position: #1 (2 weeks) 2nd Live DVD Certifications: U.S: 2x Platinum	Music videos Live performances Behind the Scenes Commercials
2002	Live from Las Vegas Release date: January 22, 2002 U.S. peak position: #1 (6 weeks) 3rd Live DVD Certifications: U.S: 2x Platinum France: 1x Platinum (20,000) Australia: 1x Platinum Argentina: 1x Platinum [1]	Full HBO Concert Special
2004	In the Zone Release date: April 6, 2004 U.S. peak position: #1 (1 week) 4th Live DVD Certifications: U.S: 1x Platinum France: 1x Platinum (20,000) Australia: Gold	"In the Zone" ABC Concert Special 2 music videos 2 live performances Interview Bonus CD Photo gallery
2004	Greatest Hits: My Prerogative Release date: November 9, 2004 U.S. peak position: #1 (3 weeks) 1st Greatest hits DVD Certifications: U.S: 2x Platinum Australia: 2xPlatinum Argentina: 2xPlatinum [2]	20 music videos Bloopers Alternate takes for some videos Bonuses Behind the Scenes footage of Britney. Toxic [Karaoke version] I'm A Slave 4 U [Acapella Video]
2005	Britney & Kevin: Chaotic Release date: September 27, 2005 U.S. peak position: #1 (1 week) 1st Reality TV DVD Rated as: Singapore: PG Australia: M UK: 15	5 episodes 2 music videos Making of "Someday (I Will Understand)" Video Bonus EP Photo gallery
2009	Britney: For the Record Release date: April 7, 2009 U.S. peak position: #1 (1 week) 1st Documentary DVD	Full Documentary 6 Remixes Bonus Material

Fragrances

Spears endorsed her first Elizabeth Arden fragrance " Curious" in 2004, and earned $100 million in sales in the five weeks after its 2004 release.^[3] In September 2005, Spears released the fragrance "Fantasy" with Elizabeth Arden, which also saw great success.^[4] Curious was named the best selling perfume of 2004, and one of the best selling perfumes ever. To date (October 2008), Curious has sold over 650 million bottles, grossing Spears more than US$610 million.^[5] Following the success of "Curious", Spears released her next Elizabeth Arden fragrance, "Fantasy", in September 2005. In April 2006, Spears launched "Curious In Control" as a limited edition fragrance. 2006 also saw the release of yet another perfume: "Midnight Fantasy". September 24, 2007 marked the release date of a new fragrance collection "Believe" which makes it her fifth perfume in three years. She has released her sixth perfume, "Curious Heart", in January 2008. It has so far sold over 35 million bottles. Spears has grossed over US1 billion from perfume sales, and has sold over 850 million bottles of perfume Worldwide. In December 2008, Spears released two more perfumes with the release of her sixth studio album "Circus". On May 21, 2009, it is posted on her official website that Britney has the number 1 selling celebrity fragrance line on the market. Her Elizabeth Arden scents make up 34% of celebrity fragrance sales.^[6] On August 15, 2009, according to her official website it is stated that "Curious" wins Glammy Award for "Best Beauty Buy of 2009" by Glamour Reader's favorite Drug Store fragrance, and for its 4th year in a row, "Curious" had successfully taken home the Glammy for the "Best Drugstore Fragrance."^[7]

Britney competed against other celebrities such as Céline Dion, Jennifer Lopez, P. Diddy, Paris Hilton, and Hilary Duff and succeeded in becoming the number 1 celebrity perfume endorser of all time with global sales of 1 billion and gross revenue of US$2 billion.^[8]

To date Spears has grossed over US$1.5 billion from perfume sales across the globe selling an astonishing 1 billion bottles in 5 years.

Year	Fragrance	Information	Bonus CD
2004	Curious	Release date: September 2004 Number one fragrance of 2004 Honored Best Woman's Fragrance in 2005 Tagline: "Do you dare?"	"Someday (I Will Understand)" CD Single.
2005	Fantasy	Release date: September 15, 2005 Tagline: "Everybody has one."	Bonus CD including songs "And Then We Kiss" (Junkie XL Remix) and "Breathe on Me"
2006	Curious In Control	Release date: April 16, 2006 Tagline: "Are you?"	None
2006	Midnight Fantasy	Release date: December 2006 Tagline: "Magic Begins at Midnight."	None
2007	Believe	Release date: September 24, 2007 Tagline: "The greatest freedom is to believe in yourself."	Her fifth studio album, Blackout (Only with purchase over $50)
2008	Curious Heart	Release date: January 2008 Tagline: "Live yours to the fullest."	None
2009	Hidden Fantasy	Release date: January 2009 Tagline: "What do you have to hide?"	None
2009	Circus Fantasy	Release date: September 2009 Tagline: "Do you make it hot?"	Bonus CD including songs "Circus" (Junior Vazquez Electric Circus Remix) and "Kill the Lights"
2010	Radiance	Release date: September 2010 Tagline: "Choose your own destiny"	Her seventh studio album, Femme Fatale
2011	Cosmic Radiance	Release date: August 2011 Tagline: "Be the brightest star in the universe"

Toys/games

Doll

In 1999, Play Along Toys released the Britney Spears Doll. It was the first product ever released by this toy company. The doll featured Spears with various outfits, make-up and hairstyles from her concerts, appearances, photoshoots and music videos. Yaboom Toys also made a singing Britney Spears doll that would "sing' when you pressed her belly button. A porcelain doll was also made, as well as miniature dolls.

Video game

Britney's Dance Beat is a one or two player music video game featuring songs and video appearances by Britney Spears. The story is that players must pass "auditions" to tour as Spears's dancers.

Gameplay involves pressing buttons in time with music. Symbols for buttons are arranged in a circle, resembling a clock dial. A pointer sweeps around the dial, indicating when to press each button.

The game contains five songs: "...Baby One More Time", "Oops!... I Did It Again", "Stronger", "Overprotected" and "I'm a Slave 4 U". Successful play is rewarded with "backstage passes" which unlocks features such as backstage video footage of Britney.

There's also a video vault. When you complete auditions you get backstage passes to unlock 360 immersive videos and behind the scenes footage.

The game also includes various remixes during behind the scenes footage, menus, and credits. It also has photoshoots during credits.

Versions of the game were released for the PlayStation 2 , Game Boy Advance and PC.

Cell phone game

A cell phone game created by Qplaze-RME and Sony BMG titled "Adventures of Britney Spears" was announced in December 2005 but was never released. Images and video footage of the game were released along with the game's press release.

Britney For Candie's Collection

In March of 2009, Britney was announced as the new face of Candie's, a clothing brand marketed for pre-teens and teenagers.^[9] After being the face of the line for two years, it was announced that Spears would design a limited edition collection for Candie's which would be unveiled by mid year.^[10] It premiered on July 1st, 2010 with prices ranging from $14 to $78.^[11] In an interview with InStyle Magazine's website, Spears announced a few more pieces would be sold in September and October and that she would love to design for them again ^[12]

References and external links

1. ^ http://www.capif.org.ar/Default.asp?PerDesde_MM=0&PerDesde_AA=0&PerHasta_MM=0&PerHasta_AA=0&interprete=britney&album=&LanDesde_MM=0&LanDesde_AA=0&LanHasta_MM=0&LanHasta_AA=0&Galardon=O&Tipo=0&ACCION2=+Buscar+&ACCION=Buscar&CO=5&CODOP=ESOP
2. ^ http://www.strongerbritney.com.ar/2010/10/dvd-de-my-prerogative-es-doble-platino.html
3. ^ [1]
4. ^ "Britney Spears Perfume". beautyfeast.com. 2007. Archived from the original on 2007-10-17. http://web.archive.org/web/20071017040535/http://www.beautyfeast.com/Perfume/Britney-Spears-Perfume.htm. Retrieved 2007-10-02. 
5. ^ Wasserman, Todd (September 13, 2005). "What's a Step Above “Curious”? Apparently, “Fantasy”". brandweek.com. Archived from the original on 2006-02-24. http://web.archive.org/web/20060224145145/http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1001097487. Retrieved 2006-05-01. 
6. ^ http://www.britneyspears.com/2009/05/britneys-perfume-line-on-top.php
7. ^ Lauren (August 15, 2009). "Curious Wins Beauty Award For 4th Straight Year". BritneySpears.com. http://www.britneyspears.com/2009/08/curious-wins-beauty-award-for-4th-straight-year.php. 
8. ^ E! - The Awful Truth - Written on the (Smelly) Wind - Sean "Diddy" Combs | Cher | Elizabeth Taylor | Sarah Jessica Parker | Fergie | Jennifer Lopez | Britney Spears | Tom Cruise | George Clooney | Nicole Kidman | Teri Hatcher | Debra Messing | Maury ...
9. ^ http://www.britneyspears.com/2009/03/breaking-news-britney-is-the-new-candies-girl.php
10. ^ http://www.britneyspears.com/2010/04/candies-photo-shoot-tweet.php
11. ^ http://www.fashionunited.com/fashion-news/fashion/affordable-celebrity-wear:-britney-spears-for-candies-201029064462
12. ^ http://news.instyle.com/2010/06/29/britney-dishes-on-new-collection-for-candies/

Fragrances

• Britney Spears Beauty

Britney's Dance Beat

• eurogamer.net
• Britney's Dance Beat on GameSpot