Fountain Fresh International

Fountain Fresh International

Fountain Fresh International is a defunct company that operated soft drink and water dispensers at retail locations. Based in Salt Lake City, Utah, Fountain Fresh developed and marketed in-store, self-serve soft drink and pure drinking water beverage centers in the mid-1990s.

The original value proposition was for consumers to enjoy low-priced beverages by washing and refilling reusable soft-drink bottles in the Fountain Fresh dispenser. In return for providing a bottle and operating the machine, consumers could purchase soft drinks for as low as 59-cents for one liter and two liters for 69-cents, a significant discount from the price of commercially bottled soft drinks. The concept was rolled out in several retail locations throughout the United States, including a large number of Wal-Mart stores.

The stations proved messy, confusing, and difficult to operate, and few consumers saw the value of saving a few cents on beverages by using the units. The company enjoyed a brief flurry of interest in the mid-1990s, but by the late 1990s, was essentially out of business.

The company has since become an object lesson in understanding user needs before launching a major product line, and has been covered by such media outlets as NPR.

External links

* [ Water Tech Online] Article featuring Fountain Fresh International and the Beverage Center 2000
* [ Behavioral Prototype: Concept and Testing Beverage Center 2000]

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