London Lite

London Lite

"London Lite" is the trading name of a British free newspaper, published by Associated Newspapers (part of Daily Mail and General Trust). It is available from Monday to Friday each week from "Evening Standard" vendors and street distributors in Central London only.

History

On 14 December 2004 Associated Newspapers launched a freesheet edition of the "Evening Standard", called "Standard Lite", to help boost circulation. This had 48 pages, compared with about 80 in the main paper, which also had a supplement on most days.

It was announced in August 2006 that the free paper would now be called "London Lite", in a move that has been widely seen as a spoiler to protect against the launch of News International's "thelondonpaper" on 4 September.

"London Lite", edited by Ted Young, is designed to be especially attractive to younger female readers, and features a wide range of lifestyle articles but less news and business news than the main paper. It was initially available only between 11.30am and 2.30pm from "Evening Standard" vendors and in the central area, but is now available in the evening from its own street distributors.

Content

London Lite, just as its free sister newspaper, Metro, is owned by the same media group as the "Daily Mail", which has a strong fiscally conservative, right wing perspective. Its size and format follows that of UK tabloid newspapers rather than broadsheets with big headlines and pictures and relatively brief articles. But rival free newspaper the thelondonpaper is also right wing since it is owned by News International.

Celebrity gossip is given far more coverage than international news and the "Lite" also reports in detail the incidents of violent crime in the capital.

Criticisms

Environmental impact

Like the other free London dailies, the "London Lite" is generally discarded by its readers as soon as they have finished. The use of resources to print something with such a short lifespan has been criticised on environmental grounds. Westminster City Council estimated that free newspapers made up a quarter of all rubbish in the West End [ [http://www.newswatch.in/news-analyses/circulation-audience/6662.html Newswatch India » As waste piles up, London freesheets talk a lot of garbage ] ] , much of which went un-recycled, although some stations have positioned recycling bins at entrances and exits specifically for this purpose.

References

External links

* [http://www.thisislondon.co.uk Official Website]
* [http://www.thisislocallondon.co.uk/news/topstories/display.var.902496.0.londons_free_newspapers_revealed.php London's free newspapers revealed] This Is Local London

Navbox
name = UK newspapers
title = National newspapers of the United Kingdom

group1 = Broadsheet
list1 = "The Daily Telegraph"· "Financial Times"· "The Sunday Telegraph"· "The Sunday Times"

group2 = Berliner
list2 = "The Guardian"· "The Observer"

group3 = Compact
list3 = "The Times"· "The Independent"· "The Independent on Sunday"· "The Morning Star"

group4 = Middle-market tabloids
list4 = "Daily Mail"· "Daily Express"· "The Mail on Sunday"· "Sunday Express"

group5 = Tabloids
list5 = "Daily Mirror"· "The Sun"· "The Daily Sport"· "Daily Star"· "Sunday Mirror"· "The People"· "News of the World"· "Sunday Sport"· "Daily Star Sunday"·"Polski Sun"·"Dziennik Polski"

group6 = London newspapers
list6 = "Evening Standard"· "Metro"· "thelondonpaper"· "City A.M."· "London Lite"· "Sport"· "The Londoner"· "Dziennik Polski"


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