KRZR (FM)

Infobox Radio station
name = KRZR


city = Hanford, California
area = Fresno, California
slogan = "Fresno's Rock"
branding = "Wild Hare"
frequency = 103.7 MHz HD Radio
repeater =
airdate = 1976
share = 3.5
share as of = Wi'08
share source = R&Rcite news |title=Fresno Market Ratings |url=http://www.radioandrecords.com/RRRatings/DefaultSearch.aspx?MarketName=Fresno&MarketRank=%20 |work=Radio & Records]
format = Album Oriented Rock
erp = 50,000 watts
haat = 152.0 meters
class = B
facility_id = 48776
coordinates = coord|36|33|12.00|N|119|45|10.00|W|region:US_type:city
callsign_meaning = KRaZy Rock
RaZoR
former_callsigns = KMGX (1982-1989)
owner = Clear Channel Communications
licensee = Capstar TX
sister_stations = KALZ, KBOS, KCBL, KEZL, KFSO, KHGE, KRDU, KSOF
"TV station KGPE pending sale to Providence Equity Partners"
webcast =
website = http://www.krzr.com
affiliations =

KRZR (103.7 FM) is a radio station broadcasting an Album Oriented Rock music format. Licensed to Hanford, California, USA, the station serves the Visalia-Tulare-Hanford, Fresno area. The station is currently owned by Clear Channel Communications. [cite web |url=http://www.fcc.gov/fcc-bin/fmq?call=KRZR |title=KRZR Facility Record |work=United States Federal Communications Commission, audio division] The station is also broadcast on HD radio. [cite web |url=http://www.hdradio.com/ |title=HD Radio Station Guide |work=HD Radio |publisher=iBiquity]

History

KRZR was throughout much of the 1980s a top 40 station with the cals KMGX, "X104." In 1989 it adopted a rock music format almost immediately.

The station currently known as KRZR broadcast at 103.7 FM. Originally known as KIOY "K-104", the station broadcast an Adult Contemporary/MOR format until the early 1980s when the call letters were changed to KMGX, and the nickname "Magic 104" was adopted.For much of the 1980s, the top-40 format of Magic 104 was more urban leaning than the format at rival KBOS, known at the time by the on-air moniker of "K-Boss 95". Playlists from 1985 show Sheena Easton, Prince, and Teena Marie getting heavy airplay at Magic 104, while KBOS was big on Billy Squier, Bruce Springsteen and David Lee Roth.

In the late 1980s KMGX's nickname was changed to "X-104", which lasted until 1989, when the impending format change caused local news coverage even before it happened. fact|date=May 2008

Early in the summer of 1989, 103.7 KRZR took to the airwaves with much fanfare. KRZR introduced the "Rock 40" format to Fresno radio with an on-air offering of what is now widely described as "hair metal" or "glam metal" and various "format homeless" (at the time) artists such as Melissa Etheridge and Indigo Girls. Plenty of promotional attention was gained with a weekly giveaway of $10,000 to randomly spotted owners of cars sporting the station's bumper/window stickers and who called into the studio within the alloted time. fact|date=May 2008

The original KRZR air staff included Pete Hansen and newswoman Kelly Boom (mornings), Kevin Musso (using the air name "Nick NRG", afternoon drive), Chris Daniel (evenings) and Scott Stevens (overnights). After the relatively early departure of music director and deejay McFly, program director E. Curtis Johnson presided over the midday shift. In July 1989, former crosstown KCLQ deejay Clay Steiner (using the air name "Matt 'The Healer' Clayton") hired on for weekends and overnights.

References

External links

* [http://www.krzr.com/ KRZR official website]
*FMQ|KRZR
*FML|KRZR
*FMARB|KRZR