Product naming convention

Product naming convention

A product naming convention is a method of naming products so that customers and industry can understand or identify a product quickly. Use of numbers and letters can help sort out sections or parts of a name. Special characters should be omitted as some software management systems can not handle slashes, colons, commas or other punctuation marks and unicode.

An example would be Tyan's Motherboard naming convention

S3950G2NR S4885G3NR S4881G2NR S2343G1NR

Where the S3950 defines a model and the G2NR define optional components. Naming of items with length, height, and width can make naming harder unless there are standardized sizes.

The idea

The idea is a name that the consumer or customer can look at and know the product. A product name that notes the size, quality or some other element can help in the selection.

Solutions

The use of alphanumeric codes helps people remember sets of numbers and letters. The use of UPC codes has come to replace the need for such naming conventions as bar code readers become cheaper. Speakable product name codes or strict names are still needed for marketing and customer service aspects. A properly identified product can lead to sales and properly targeted support.

Problems

Variable product name lengths can be hard to look at or verify.

ee also

* Naming convention
* Universal Product Code
* Product naming


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