Ginch Gonch

Ginch Gonch

Infobox Company
company_name = Ginch Gonch
company_logo =
company_type = Private
foundation = 2004
founder = Jason Sutherland and Max Feldman
location_city = Vancouver, BC
location_country = Canada
location = flagicon|CAN
area_served = Worldwide
industry = Fashion
products = Men's underwear, and clothing
homepage = []
footnotes =

Ginch Gonch is a Canadian underwear company, based in Vancouver, BC, Canada created in 2004 by Jason Sutherland and Max Feldman. The title of the company comes from the Canadian slang words for underwear (or, sometimes, knickers) "ginch" and "gonch". Originally a men's underwear company, they expanded early in their history with women's wear as well.

Many fashion companies create short-term or "one-off" runs of some of their clothing lines. Ginch Gonch is notable as a company for repositioning this idea as their main form of organization. Each of their collections is progressively numbered, and only a finite amount of each design is made. Once a pattern or collection is sold out, under normal circumstances it will not be reintroduced.

A main inspiration for their colorful patterns are the Underoos of the early 1980s. Some designs feature humorous double entendres upon them, such as "Crotch Rocket" or "Wiener Eater".

Like many fashion companies, Ginch Gonch is gay friendly and features a flash-based website where users may shop for their partners (of either gender) and play with the models.

Ginch Gonch has recently opened a London Sales office to service European accounts.

External links

* [ Flash-based website] (currently for archive purposes only)
* [ Main website]

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