Izze Beverage Company

Infobox Company
name = IZZE Beverage Company
company_
type = Private
foundation = 2002
location_city = Boulder, Colorado
location_country = United States
key_people = Todd Woloson and Greg Stroh
industry = Beverage
products = IZZE, Izze-esque
revenue =
operating_income =
net_income =
num_employees =
parent =
divisions =
subsid =
slogan =
homepage = [http://www.izze.com www.izze.com]
dissolved =
footnotes =

IZZE Beverage Company is the name of the company that produces and distributes the Izze line of fruit-derived carbonated soft drinks commonly sold at Starbucks and other coffee shops, Chipotle, Whole Foods, Target, CostCo, other health food stores, and grocery stores. IZZE is made of 70% fruit juice and 30% sparkling water. All of the sweetness comes directly from the fruit. The company was founded in Boulder, Colorado by Todd Woloson and Greg Stroh in 2002. Izze has founded the charity program Project Reach. This program helps give more educational opportunities to families of the farmers that sell their fruit to Izze.

The company competes against others in the gourmet soda segment who, unlike Coca-Cola and Pepsi, use no high fructose corn syrup. Its primary competitors in this segment are Grown-up Soda (GuS) of New York, Fizzy Lizzy of New York, and Steaz of Newtown, Pennsylvania.

On September 26, 2006, IZZE Beverage Co was purchased by PepsiCo. PepsiCo has announced that it plans to leave IZZE as is, only assisting with marketing efforts. [cite web
title = PepsiCo Acquires Izze Beverage Co
url = http://www.amonline.com/article/article.jsp?id=17107&siteSection=1
date = 2006-09-27
lastname = Maras
firstname = Elliot]

The IZZE Beverage Co introduced its second line of beverages, IZZE-esque, on March 9, 2007. IZZE-esque is reminiscent of the original IZZE but contains approximately 60 calories per serving versus the 90-120 per serving in original IZZE and contains 5% fruit juice versus 70%. [cite web
title = IZZE Beverage Company Introduces New IZZE esque at Expo West
url = http://www.drinknews.net/article.html?320
date = 2007-03-17
publisher = DrinkNetwork]

The name IZZE was chosen because the creator's daughter is named Isabel and "Izze" is her nickname. [cite web
title = Questions We Are Often Asked
url = http://www.izze.com/?id=21]

References

External links

* [http://www.izze.com/ Official website]
* [http://www.izzeesque.com/ Izze-esque promotional website]