Izze

Izze (pronounced Ih-zee) is the brand name of a line of carbonated juice drinks produced by the Izze Beverage Company. The soda ingredients are a combination of 70% fruit juice and 30% seltzer water. Izze contains no refined sugar, no caffeine, and no artificial ingredients of any kind.

Izze sodas are sold at Starbucks and other coffee shops, health food stores, and grocery stores. Some schools have even included Izze as part of school lunches. Izze has founded the charity program Project Reach.

On September 26, 2006, Izze Beverage Co was purchased by PepsiCo. PepsiCo has announced that it plans to leave Izze as is, only assisting with marketing efforts. [cite web
title = PepsiCo Acquires Izze Beverage Co
url = http://www.amonline.com/article/article.jsp?id=17107&siteSection=1
date = 2006-09-27
lastname = Maras
firstname = Elliot]

The name Izze was chosen because the creator's daughter is named Isabel and "Izze" is her nickname. [cite web
title = Questions We Are Often Asked
url = http://www.izze.com/?id=21]

Flavors

There have been ten flavors of Izze:
*Blackberry - Introduced May 2003cite web |url = http://goliath.ecnext.com/coms2/gi_0199-2885102/Fizzy-Izze-juice-New-Products.html |title = Fizzy Izze juice | publisher = Beverage Industry | accessdate= 2003-05-01 |language = English]
*Grapefruit - Introduced May 2003cite web |url = http://goliath.ecnext.com/coms2/gi_0199-2885102/Fizzy-Izze-juice-New-Products.html |title = Fizzy Izze juice | publisher = Beverage Industry | accessdate= 2003-05-01 |language = English]
*Lemon - Introduced May 2003cite web |url = http://goliath.ecnext.com/coms2/gi_0199-2885102/Fizzy-Izze-juice-New-Products.html |title = Fizzy Izze juice | publisher = Beverage Industry | accessdate= 2003-05-01 |language = English] Discontinued 2007
*Pear - Introduced May 2003 cite web |url = http://goliath.ecnext.com/coms2/gi_0199-2885102/Fizzy-Izze-juice-New-Products.html |title = Fizzy Izze juice | publisher = Beverage Industry | accessdate= 2003-05-01 |language = English] Discontinued February 2008
*Clementine - Introduced February 2004
*Blueberry - Introduced April 2004cite web |url = http://www.bevnet.com/news/2004/04-27-2004-izze_blueberry.asp |title = IZZE Sparkling Fruit Juice Introduces New Blueberry Flavor | author = Beverage World | publisher = Beverage World Publications Group | accessdate= 2004-04-27 |language = English]
*Pomegranate - Introduced March 2005cite web |url = http://www.bevnet.com/news/2005/03-16-2005-izze_pomegranate.asp |title = IZZE Beverage Company Introduces New Sparkling Pomegranate Flavor | author = Beverage World | publisher = Beverage World Publications Group | accessdate= 2005-03-16 |language = English]
*Apple - Introduced April 2006cite web |url = http://goliath.ecnext.com/coms2/gi_0199-5549832/An-Apple-soda-a-day.html |title = An Apple Soda a Day | author = Diane Toops | publisher = Food Processing | accessdate= 2006-04-01 |language = English]
*Cranberry - Introduced November 2006 Discontinued December 2006 Only available at Starbucks.
*Peach - Introduced March 2008 cite web |url = http://www.izze.com/pdf/2008_Peach_FINAL_2_13_08.pdf |title = IZZE Beverage Company Introduces All-Natural IZZE Sparkling Peach | author =Izze | publisher = Izze | accessdate= 2005-02-13 |language = English]

Izzeesque

The first extension of the Izze productcite web |url = http://www.izze.com/pdf/2007_5_16_consumer_launch.pdf |title = IZZE Beverage Company Introduces First Brand Extension | author =Izze | publisher = Izze | accessdate= 2007-05-16 |language = English] . Izzeesque differs from the original product in that it is lower in calorie mostly because of the use of crystalline fructose.
*Black raspberry - Introduced June 2007
*Limon - Introduced June 2007
*Mandarin orange - Introduced June 2007

Izze Fortified

The latest extension of the Izze brand is supplemented with 10% USRDA Vitamin C, Vitamin B6 and Niacin.
*Apple - Introduced 2008
*Blackberry - Introduced 2008
*Clementine - Introduced 2008
*Grapefruit - Introduced 2008
*Pomegranate - Introduced 2008

References

External links

* [http://www.izze.com Official website]
* [http://www.izzetokyo.jp/ Japanese IZZE website ]