WIXX

Infobox Radio Station
name = WIXX


city = Green Bay, Wisconsin
area = Northeastern Wisconsin
airdate = 1950s
frequency = 101.1 (MHz)
format = Top 40 (CHR)
owner = Midwest Communications
erp = 96,000 watts
haat = 329 meters
class = C
facility_id = 42087
branding = "101 WIXX"
slogan = "Your #1 Hit Music Station"
webcast = [http://webclust1.liquidcompass.cc/sos4stnrd/asx/WIXX.asx Listen Live!]
website = [http://www.wixx.com www.wixx.com]
former_callsigns = WBAY-FM

101 WIXX is a Top 40 radio station located in Green Bay, Wisconsin. The station broadcasts at 101.1 MHz, on the FM dial. WIXX is owned and operated by Wausau, Wisconsin-based Midwest Communications, which owns six other radio stations in Northeast Wisconsin. The station's studios are located on Bellevue St. in the Green Bay suberb of Bellevue. WIXX's transmitter is located in the town of Ledgeview, on Scray's Hill, at a shared site with WBAY-TV, WPNE-TV, and WPNE-FM. WIXX was named the 2007 Station of the Year in the contemporary hit/radio/top 40 category for market size 101 at the national Radio & Records convention. [ [http://www.greenbaypressgazette.com/apps/pbcs.dll/article?AID=/20071119/GPG07/711190499/1273/GPGlife Other stations applaud WIXX in national radio judging] ; Warren Gerds; November 19 2007 "Green Bay Press-Gazette"; Retrieved November 19 2007]

Midwest Communications also voicetracks several WIXX personalities on WTBX-FM in Hibbing, Minnesota, KRBR-FM in Duluth, Minnesota, WOZZ-FM in Appleton, Wisconsin and WXER Sheboygan, Wisconsin. Interestingly none of the stations are Top 40 like WIXX, as WTBX & WXER are on a Hot AC format, KRBR is mainstream rock, and WOZZ is Classic rock.

History

The station, with the original call letters WBAY-FM, was the FM radio outlet for the Norbertine Fathers of De Pere along with WBAY-TV and WBAY-AM (later WGEE-AM, now WTAQ-AM). When the order sold its broadcast holdings, the radio stations were sold to what would become Midwest Communications and the current call letters were adopted. The FM station, which had broadcast easy listening music in the 1960s before becoming an album-oriented rock station, was switched to automated Top 40 in 1977, but later switched back to live announcers.

For many years WIXX's studios were located in the WBAY Building in downtown Green Bay. In 2008 the station, along with their six sister stations, moved into a new facility located adjacent to the WNFL transmitter facility.

WIXX is unique in the fact that it consistently has been rated within the top three radio stations (many times number one) in both Green Bay and Appleton throughout the 1990s and 2000s, according to Arbitron. For a long time the station identifcation began with "One of America's great radio stations". The station's strong signal frequently can be received as far as far north as the Upper Peninsula of Michigan and as far south as Port Washington. It is not uncommon for WIXX to show up in Arbitron ratings in some distant radio markets. WIXX is one of 118 radio stations monitored by Nielsen Broadcast Data Systems as part of the R&R Top 40/CHR panel. Unlike most other Top 40 stations, WIXX concentrates more on current rock than urban music.

WIXX's Weather updates are provided by the FOX 11 Severe Weather Lab at WLUK-TV.

References

External links

* [http://www.wixx.com/ 101 WIXX]
* [http://www.mci.fm/ Midwest Communications]
* [http://www.prarch.com/workarea/showcontent.aspx?id=1392 Click here to view a virtual tour of Midwest Communications' new building]
*FMQ|WIXX
*FML|WIXX
*FMARB|WIXX