WROE

Infobox Radio station
name = WROE


city = Neenah-Menasha, Wisconsin
area = Northeastern Wisconsin
branding = "94.3 The Bridge"
slogan = Guaranteed Music Variety
airdate = 1971
frequency = 94.3 (MHz)
format = Adult Hits
power = 13,000 watts
class = C3
facility_id = 9962
callsign_meaning =
former_callsigns =
owner = Midwest Communications
licensee =
sister_stations = WIXX, WNCY, WNFL, WOZZ, WTAQ, WZBY
webcast =
website = [http://www.943thebridge.com www.943thebridge.com]
affiliations =

94.3 The Bridge (WROE-FM) is an Adult Hits station serving the Appleton-Oshkosh market of Northeast Wisconsin, but WROE's signal also reaches the Green Bay market quite easily. The station is owned by Midwest Communications and has studios located at 1420 Bellevue St, adjacent to the WNFL tower site in the Green Bay suburb of Bellevue. WROE is unique in that, like its' sister station WNCY, it has a dual cities of license, Neenah-Menasha, which are just to the south of Appleton. The station's transmitter is located at High Cliff State Park, which is located across Lake Winnebago from Neenah and Menasha.

WROE history

In 1971, Midwest Communications built WROE. Like many other stations in that era, WROE originally carried a Beautiful Music format. In 1977, Midwest bought WBAY-AM (now WTAQ) and WBAY-FM (now WIXX) in Green Bay. WROE was sold due to FCC regulations limiting station ownership at the time. Later, in the 1980s, WROE adopted the Lite AC format that more people now associate with the station.

In the 1990s, sweeping changes were made to broadcast regulation. One of those major changes allowed one entity to own more broadcasting properties in a particular market, so Midwest decided to expand. In 1997, Midwest bought WROE and its sister stations WNCY-FM and WNFL-AM.

For many years, in the late 1990s, WROE simulcasted with WLTM (now WZBY) in Green Bay, as "The Lite FM". The simulcast with WLTM was cut, but WROE continued with its Light AC format as "94.3 WROE".

In March 2006, WROE, along with its Green Bay sister station WZBY, flipped to its current Adult Hits format. In August 2006, the decision was made to change the station's branding to "94.3 The Bridge".

External links

* [http://www.943thebridge.com 94.3 The Bridge]
* [http://www.mci.fm Midwest Communications]
* [http://www.prarch.com/workarea/showcontent.aspx?id=1392 Click here to view a virtual tour of Midwest Communications' new building]
*FMQ|WROE
*FML|WROE
*FMARB|WROE