Brand New Lover

Infobox Single
Name = Brand New Lover


Artist = Dead or Alive
from Album = Mad, Bad, and Dangerous to Know
B-side = "In Too Deep" (live)
Released = September, 1986,
1987 U.S
Format =
Recorded =
Genre = New Wave
Length = 5:19
Label = Epic
Writer = Pete Burns, Tim Lever, Mike Percy, Steve Coy
Producer = Stock Aitken Waterman
Certification =
Last single = My Heart Goes Bang
(1986)
This single = Brand New Lover
(1986)
Next single = Something in My House
(1987)

"Brand New Lover" is the name of a song recorded by the British new wave band Dead or Alive. It was the first single to be released from the band's third album, "Mad, Bad, and Dangerous to Know". It achieved international success when released as a single in 1986. The song proved to be more successful in the U.S. and in Japan than in the band's native U.K.; it peaked at #15 on the Billboard Hot 100 chart, whereas the song reached #31 on the UK Singles Chart. In addition, "Brand New Lover" spent two weeks atop the American dance chart in December of 1986. The lyrics describe the singer's desire to leave his current partner for one who is more exciting. His motivation is that he admittedly does not desire a stable relationship with one partner, but rather is "a pleasure seeker."