Twix

Twix is a chocolate-covered chocolate bar made by Mars, Inc., consisting of a butter cookie centre topped with caramel and coated in milk chocolate. Being somewhat smaller in cross section than other candy bars, Twix are typically packaged in pairs. Twix was first produced in the UK in 1967, [ [http://www.prayingeachday.org/Sept19.pdf "19 September"] , prayingeachday.org.] and introduced in the United States in 1979.Fact|date=February 2007

Twix was called Raider in Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, the Netherlands, Poland, Portugal, Spain, Sweden, Switzerland and Norway for many years before its name was changed in 1991 (2000 in Finland, Denmark, Norway and Sweden) to match the international brand name.

Flavour and product variants

* Peanut Butter Twix (1983 - 1997 and 2000 - 2007, US), peanut butter replaces the caramel. Introduced in North America in 1983, it was available until 1997, only to make a permanent return in 2000. Introduced for the first time in Canada in 2006. On 22 April 2007, many companies received invoices indicating that it will once again be discontinued in North America.Fact|date=April 2007
* Twix Tea Breaks (introduced around 1980s, UK). Single bars inbetween the size of a standard bar and a miniture bar (though has same dimensions as a standard bar). Available loose in Twix bags from supermarkets. Re-named around 1990s.
* Twix Minitures (introduced in 1990s, Europe), Twix mini sweets. Were available in UK Celebrations boxes but later removed. Now only available in Europe (occasionally in UK as import). Relaunched and repackaged around 2004 as Twix Mini Biscuits.
*Cookies-n-Creme Twix (1990), cookies and cream filling in place of the Caramel. The bar wrapper contained a maroon (or dark red) 'Twix' logo. Released at the same time (only in the US) as Chocolate Fudge Twix. Advertisements appeared in magazines with them both together during 1990. [http://www.inthe90s.com/generated/food.shtml "29 April"] , Food of the 90s]
*Chocolate Fudge Twix (1990), chewy fudge filling in place of the caramel. The bar wrapper contained a blue 'Twix' logo. Released at the same time (only in the US) as Twix Cookies-n-Creme. A rectangular portable radio was made to promote them both. It had Twix Fudge on one side an Cookies-n-Creme on the other.
*Triple chocolate (First released n 1991 in U.K. as limited edition. U.S., AUS., limited edition). First released in the UK in 1991 and subsequently in 2003 and 2007 also as limited editions. It contains chocolate flavoured butter cookie and chocolate flavored caramel. Released in North America in 2006, also as a limited edition. Newly released in Australia as a limited edition as of May, 2008Fact|date=April 2007
*Choc 'N' Orange Twix (1992 and 1999 limited edition, UK).
*King Size Twix (1994 to present, UK). An 85g bar introduced on top of the standard 58g bar. A This bar is was also later introduced in Europe and the US. A standard 62g 'Bigger Bar' replaced the 58g bar between 1996 and 1999. This size included all limited edition flavors. From 2000 the original 58g bar replaced this size.
*Ice Cream Twix (Bars) (1995 to present, UK). First available individually in newsagents and in boxes of 4 from supermarkets. This size was reduced to 42.5g in 1999.
*Chocolate Ice Cream Twix (Bars) (1999 limited edition, UK). This bar was released to promote the new size Twix bar 42.5g in 1999. It had a dark chocolate coating with a chocolate buscuit and chocolate caramel inside.
*Twix Top (1999 to 2005, UK). A single rectagular biscuit bar introduced in multi-packs for supermarkets. In 2005 this product was relaunched as bisc& Twix. It is no longer avaiable in the UK but is still available in Europe.
*Twix 100 Calorie Bars (2000s, US). Similar size (20g) to Twix Tea Break bars. Come in boxes of 7 bars.
*New Twix (2000 to Present, UK, Europe). From 2000 Mars changed the biscuit to a cruchier less dense texture. The bars were also repackaged in a new bright gold foil type wrap. These bars replaced all old bars and wrappers (including the King Size and subsequent smaller sizes) and are the standard everywhere today including in the US.
*Twix Mint (2001 limited edition, UK).
*Ice Cream Twix (Pot) (2001 to ?, Europe). This was available for a few years from supermarkets. It came in a round 345g pot of caramel ripple ice cream with raisin sized chocolate covered buscuit / cookie. It was imported into the UK.
*Orange Twix (2003 limited edition, Poland).
*White Chocolate Twix (2004 limited edition, UK). Introduced an made in the UK during 2004 as limited edition. White chocolate coating instead of milk chocolate. Available in several countries, including Australia, Ireland and the UK. In Europe, this was a limited edition. A slogan can be commonly said: "Twix Fits."
* Dark Chocolate Twix (2004 limited edition, US), with a dark chocolate coating instead of milk chocolate.
* White Chocolate Twix (2005 and 2008 limited edition, Europe), with a white chocolate coating instead of milk chocolate.
* White Chocolate Twix (2005 limited edition, US), with a white chocolate coating instead of milk chocolate.
*Coffee Twix (?2000s, Asia), includes coffee flavoured caramel.
*bisc& Twix (2005 to ?2006, UK). This was the relaunch of Twix Top. Other flavors included M&Ms, Bounty as well as others. This product is no longer available in the UK, but was / is still available in Europe.
*bisc& Twix Top Choco (2006 to ?Present, Europe). Contains chocolate biscuit and chocolate caramel. Also available in standard biscuit and caramel.
*Twix Pods (2006 to present, Australia). Round biscuit shells with caramel inside and topped with milk chocolate. Also available in Mars, Dove Mint and Bounty flavours.
* Twix Topix (2007, Europe). Wafer bars replacing biscuit. Available in 3 flavors: Milk Cream, Macchiato and Creamy Caramel.
* Mint Slice Twix (2006 to 2007, limited edition, Australia), with chocolate butter cookie, chocolate mint caramel and dark chocolate.
* Twix PB (2007 to present, US) [http://twix.com] , Twix.com] , similar to Peanut Butter Twix but with a chocolate cookie base rather than the standard sugar cookie.
*Twix Super Thick Shake (2007 to Present, UK, Ireland). Creamy caramel milk shake (200ml). Comes with a separate mini bag of raisen sized biscuit / cookie chocolate covered balls to add to the shake if desired.
*Twix Java (2008 U.S.) - Coffee flavoured Twix available in the U.S. through February 2008. It contains a chocolate cookie with coffee flavoured caramel and milk chocolate.
* Dark Chocolate Twix (2008 limited edition, UK). Indiviual bars available only in multipaks of 14 from selected supermarkets.
*Twix Cappuccino - 2008, limited edition, Poland

Suitability for vegetarians

As of 2007, all Twix bars in Europe are no longer vegetarian. [ [http://www.masterfoodsconsumercare.co.uk/veg_faq.asp Mars Vegetarian Labelling FAQs] ] This may or may not be the case outside Europe also. The Vegetarian Society is trying to persuade Mars to change all their products to become vegetarian after the vast majority were reverted back due to public outcry in 2007. The whey in Twix, Celebrations, Bounty and Milky Way is still made from animal rennet.

Advertising

*U.S. Twix advertisements invite potential customers to "chew it over with Twix". After being caught in a compromising position, people would eat a Twix bar to freeze time, and then come up with an explanation for their actions. Another campaign from the late 1990s stated "two for me, none for you". In the mid-1980s a commercial featuring a marching band was popular with the tag line "Keep on, keep on, keep on moving with Twix" and including such lines as "...chocolate caramel, satisfaction/light crispy cookie brings you back in the action..."
*U.S. TV ads featured beatboxer Rahzel also listing the ingredients, ending with the slogan at the time, "Twix: It's all in the mix."
*A very popular 2006 Brazilian Twix advertisement features a man who he says 'caramelo' (caramel) all the time since he was born and can't control it. One day he decides to go to a psychiatrist. In the waiting room he meets two men, one who screams "biscoito" (cookie) and the other "chocolate" (chocolate). They hug and become very good friends. By combining their words they invent the Twix, becoming worldly famous.
*In the UK, Twix was well known for its sponsorship of The Chart Show between 1993-1996. The slogan "Twix - It's all in the Mix" was popularized towards the late 1990s to 2000s, displayed by the "wix" of Twix flipped down to reveal "m!x".Fact|date=January 2008

References

External links

* [http://www.twix.com Twix Brand Homepage]