The Advertiser (Adelaide)

The Advertiser (Adelaide)

name =

type = Daily newspaper
format = Tabloid
foundation = 1858
owners = News Corporation
headquarters = 31 Waymouth Street,
Adelaide, SA, Australia
editor = Melvin Mansell
political = Mid market
price = $1.10AUD Monday-Friday,
$1.80AUD Saturday
website = []

"The Advertiser" is a daily tabloid newspaper published in the city of Adelaide, South Australia. First published on 12 July 1858, it is currently printed daily from Monday to Saturday. A Sunday edition exists under the name of the "Sunday Mail". "The Advertiser" is a publication of News Corporation.

According to "The Advertiser"'s website, the tabloid is read by over 580,000 people each weekday, and by more than 740,000 people each Saturday. The head office of "The Advertiser" relocated from premises in King William Street, to a new office complex - known as Keith Murdoch House. - at 31 Waymouth Street Adelaide.


"The South Australian Advertiser" and "The South Australian Weekly Chronicle" were founded in 1858 by the Reverend John Henry Barrow, a former editor of a competing newspaper, the "South Australian Register". [ C. M. Sinclair, ' [ Barrow, John Henry (1817 - 1874)] ', "Australian Dictionary of Biography", Volume 3, MUP, 1969, pp 104-105.] [cite web | title = NLA - Australian Newspaper Plan - Australia's most significant 'at risk' newspapers | work = National Library of Australia | url = | accessdate = 2008-08-24 ]

Between 1893 and 1929, Sir John Bonython was the sole proprietor of "The Advertiser". As well as being a talented newspaper editor, he also supported the movement towards the Federation of Australia. The Canberra suburb of Bonython was named in his honour.

"The Advertiser" changed from a broadsheet to a smaller tabloid format in November 1997.


See also

* List of newspapers in Australia
* News Corporation
* News Limited
* News International
* Rupert Murdoch

External links

* [ Digitised historic South Australian Advertiser from the National Library of Australia]

* ["The Advertiser"]

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