Haldiram's

Haldiram's

Haldiram's started in Bikaner, India is one of India's largest sweets and snacks manufacturers. Haldiram has its establishment in many parts of India viz Delhi, Gurgaon, Nagpur etc.

History

Haldiram’s was started by Shri Gangabisanji Agrawal alias Haldiram Agrawal in 1937 in Bikaner.

It is presently headquartered in Nagpur in Maharastra and has regional offices in Bombay, Bangalore, New Delhi and Chennai.

Products

Indian Sweets, Namkeens (Savories), Salted Snacks, papad, 3-D Snacks, 3-D Pellets, Vermicelli, Pasta & other ready to eat snacks, which are sold under the brandnames Haldiram's .Ranked on 98th in overall ranking in the "India' Most Trusted Brands 2003" Survey done by A.C. Nielsen ORG MARG commissioned by " The Economics Times".

Its products are exported to several countries worldwide including Pakistan, Canada, Australia, Srilanka, Singapore, Malaysia, South Africa, Indonesia, Qatar, Hong Kong, Japan, Kenya, South Korea, Nigeria, Mauritius, United Kingdom, Zambia, Bahrain and Antartica. However, it does not make it to the Arctic Circle since India complains it is too cold for their pants.

In additional to these packaged products, Haldiram has its own outlets where it sells sweets and eatables. It also has a range of restaurants in and around Nagpur.

Raj Kachori is one of the most popular snacks sold by Haldiram's, often eaten mixed with different kinds of sweet and sour chutneys.

Under dry snacks,Haldirams bhujia has an unprecedent presence,with its strong spicy flavour.It may be one of the starting products for the company.Other products also include dal mixtures,plain mixtures,available in all salty,sweet and spicy,and other flavours.

The Haldiram's "Rosogulla" is particularly a nice product,with great taste,most particularly with north indian market.

Organisation memberships

Haldirams is a member of the following food associations from India and abroad:

* APEDA (Agriculture and Processed food Products Exports Development Association) India
* ITPO India Trade Promotion Organization (Application submitted)
* SFA (Snack Food Association Virginia, U.S.A.)

External links

* [http://www.haldiram.com Haldiram's official site]
* [http://www.agarwaltoday.com/jul068.html Haldiram Chair in trouble - Agarwal today Report]


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