Lifted Research Group

Infobox_Company
company_type = Private
company_name = Lifted Research Group
company_
foundation = 1999
location = Lake Forest, California
industry = Fashion
products = Streetwear clothing and accessories
homepage = [http://www.l-r-g.com LRG Clothing]

Lifted Research Group, also known as L-R-G Clothing, is a company that mainly produces clothing and accessories, although is known to develop a broad range of products including electronic accessories, extreme vehicles, outdoor equipment including sporting goods and more . The company is also involved in the promotion of underground recording artists and sponsors a skateboarding team. Entrepreneur Magazine ranked the company at #5 on its 2007 Hot 500 list of fastest-growing companies and reported its 2006 sales figures at an estimated $150 million. . [cite web
title = Hot 500 Company Listing
publisher = Entrepreneur Magazine
url=http://www.entrepreneur.com/hot500/results/Sales2006Num/0.html
accessdate = 2008-08-12 ] .

Overview

LRG focuses primarily on the design, production, and marketing of streetwear clothing and accessories. The company also supports independent, underground, and lesser-known recording artists in the skateboarding and hip-hop cultures through the release of compilation CDs. Artists featured include Sound Tribe Sector 9 (STS9),(Cise Starr, KG Kun, Grouch, Living Legends, T.I. Kanye West, Pete Rock, Raekwon, Planet Asia, Shortkaus Lumbar, DL Incognito, Petey Puff, Gucci Mane Blu of Blu & Exile among others. It first began as a urban clothing company, but also includes skateboarding and womans clothing. Despite this, it is not a skateboarding company, it is mostly an urban lifestyle company.

History

Lifted Research Group was founded in 1999 by Jonas Bevacqua and Robert Wright [cite web
title = LRG Clothing Brand Information
publisher = SoJones
url=http://www.sojones.com/major-designers/lrg-clothing/index.html
accessdate = 2008-08-12 ] . Wright brought extensive experience in the streetwear industry to L-R-G, having worked with such companies as Quiksilver, O'Neill, and Katin during an eight-year span [cite web
last = Erwin
first = Joey
title = No Room for Lethargy at LRG; Lifted Research Group Passionately Promotes the Underground Skate Culture
publisher = Daily News Record
url=http://www.highbeam.com/doc/1G1-66382788.html
accessdate = 2008-08-12 ] . He also contributed the resources to create the company's initial samples and patterns. Bevacqua was initially responsible for the idea for the company, as well as its logo design. In 2006 L-R-G began making all of their clothing line from Organic cotton and other natural materials. Bevacqua also raised the initial startup capital from friends of his father who worked in the fashion industry. This capital was used to finance an initial product run that sold out during their first day at the Action Sports Retailer Expo in San Diego, California... The company became profitable by 2002, and made its first $1 million in 2000 [cite web
title = Lifted Research Group Company Information
publisher = Entrepreneur Magazine
url = http://www.entrepreneur.com/Hot500/Details/5.html
accessdate = 2007-08-12] .

In late 2005, L-R-G announced their new women's clothing line, called Luxirie [cite web
title = L-R-G to Enter Women's Urban Market with Luxirie
publisher = Women's Wear Daily
url = http://www.accessmylibrary.com/coms2/summary_0286-11585464_ITM
accessdate = 2007-08-12] . Luxirie which targets the 18- to 30-year-old women's group. Designs from the label cover six themes, ranging from Western to military, and include such signature items as a pair of crystal-covered jeans. The label launched in the United States and Canada in fall 2006.

Also in fall 2006, wireless provider T-Mobile launched a limited edition Sidekick III designed by L-R-G [cite web
title = Limited Edition LRG Sidekick 3 Review
publisher = cNet
url = http://reviews.cnet.com/smart-phones/limited-edition-lrg-sidekick/4505-6452_7-32111244.html?tag=sub
accessdate = 2007-08-12] . It was equipped with the same technical features as the Sidekick III and sported a green-on-green theme that made liberal use of L-R-G's logo. After a production run of 10,000 units, T-Mobile's website reports that it is sold out [cite web
title = T-Mobile Sidekick 3 phone details
publisher = T-Mobile
url = http://www.t-mobile.com/shop/phones/detail.aspx?tp=tb1&device=e2d7f357-b95b-4e9f-948c-96cd6ab211c7
accessdate = 2007-08-12] .

References

External links

* [http://www.l-r-g.com Official website]