Big Hairy Audacious Goal

Big Hairy Audacious Goal

The phrase Big Hairy Audacious Goal ("BHAG") was proposed by James Collins and Jerry Porras in their 1996 article entitled "Building Your Company's Vision". A BHAG (BEE-hag) is a form of vision statement "...an audacious 10-to-30-year goal to progress towards an envisioned future."

"A true BHAG is clear and compelling, serves as unifying focal point of effort, and acts as a clear catalyst for team spirit. It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines." (Collins and Porras, 1996).

Collins and Porras also used this concept in their book "Built to Last: Successful Habits of Visionary Companies".

In this book they have taken 18 visionary companies and studied them, and also studied 18 comparison companies.

BHAG(s) to Stimulate Progress:

* Google: Organize the world's information and make it universally accessible and useful. [ [http://www.google.com/intl/en/corporate/index.html "Company Overview", "Google.com"] ]
* Google: Renewable Energy Cheaper than Coal. [ [http://www.google.com/corporate/green/energy/ "Powering a clean energy revolution", "Google.com"] ]
* Boeing: Bet the pot on the B-17, 707 and 747.
* IBM: Commit to a $5 billion gamble on the 360; meet the emerging need of our customers.
* Ford: "Democratize the automobile."
* Motorola: Invent a way to sell 100,000 TVs at $179.95; Attain six-sigma quality; win the Baldridge Award; launch Iridiums.
* Philip Morris: Slay Goliath and become the front-runner in the tobacco industry, despite the social forces against smoking.
* Sony: Change the worldwide image of Japanese products as poor quality; create a pocketable transistor radio.
* Disney: Build Disneyland - and build it to our image, not industry standards. To be the best company in the world for all fields of family entertainment.
* Nokia Siemens Networks: Connecting 5 billion people by 2015.
* Symbian: To become the most widely used operating system in the world.

Notes

References

*Collins, J. & Porras, J. (1996) "Building Your Company's Vision", Harvard Business Review, Vol. 74, Iss. 5, pp65-77.
*Collins, J. & Porras, J. (1994, 1997, 2002) "Built To Last", pp113.


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