- Pom Bears
Pom Bears are a variety of
potato based snackswhose mascot is modelled on teddy bears [http://www.pom-bear.co.uk/ Pom Bear's official information] "Pom-bear.co.uk". URL Accessed April 29, 2006.] - small, cuddly toys. Pom-Bear is an extruded snack made of snack pelletsmanufactured by Intersnack Ltd in Corby, Northamptonshire in the UK. It is also manufactured in other European countries, notably Germany and Hungary. It is sold ready packed by Intersnack and as raw snack pelletsby [http://www.pellsnack.de Pellsnack.]
These potato snacks saw their climb to fame among young children in the late 1990s, starting off by being sold in smaller local shops and then in some major supermarkets. The snacks gained appeal in health shops such as
Holland & Barrett, because of their lack of wheat, gluten, artificial colours, flavours and preservatives. In 2004, Intersnackbegan TV advertising campaigns for Pom-Bear, [ [http://www.checkout.ie/MarketProfile.asp?ID=109 Wolf Snacks analysis] "Checkout.ie". URL Accessed April 29, 2006.] returning them to supermarket shelves.
The bear's name is Pom-Bear and is considered to be male, mainly due to his crown which makes him a King.
* [http://www.pom-bear.co.uk/ Pom Bears official site]
* [http://www.intersnack.co.uk/ Intersnack Ltd main UK site]
* [http://www.intersnack.de/ Intersnack Germany site (English text available)]
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