Magyar ATV

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ATV has become a household name and point of professional reference in Hungary. Broadcast time is 24 hours a day, 7 days a week and the focus of programming is news, public life, current events. Licensed as a partially public service commercial television station, it is obliged to broadcasting public interest programs (news, current affairs, sports, religion) 50% of the time. Because of this special status, the channel is eligible to apply for grants from the government and the radio and television authority.

Broadcast Coverage

Coverage is 69% nationwide, reaching over 1.8 million households within Hungary. (AGB-Nielsen)

Programming is broadcast via cable and satellite as well as microwave in a 20km vicinity of Budapest. The Amos 1 satellite provides reception of Magyar ATV since February 23, 2000, all over Eastern Europe as well as the Middle East. Reception is not encrypted. Since Magyar ATV is a partially public service channel, cable companies in Hungary are obliged to put it in their basic packages. The most popular satellite and cable provider, UPC Direct (Astra satellite), has positioned Magyar ATV as the fifth channel in their basic family package since December 6, 2001.

Broadcast language is Hungarian. There is a large number of viewers abroad, especially in neighboring countries with large Hungarian minorities: Romania, Slovakia, the Ukraine, Serbia, Croatia, and Austria. Practically all cable companies include Magyar ATV in their packages in Transylvania. The next largest group of Hungarian viewers abroad watches the station in Israel. There are millions of Hungarian-speaking non-EU citizens outside Hungary who access the channel.

Magyar ATV may be watched live on the Internet. The outstanding archives of past broadcasts are regularly downloaded from the website www.atv.hu for reference and information.

Also, as of November, 2003, Magyar ATV is available live via certain mobile phones in Real AudioŽ streaming.

Audience

The targeted viewers are active members of society, who are of a higher social status, representatives of traditional values, who influence public opinion, who tend to avoid modern mass culture, who demand comprehensive, detailed analysis. They are people who are aware of and interested in the events surrounding them, they have their opinion about the world and feel responsibility to act. They prefer an intelligent, balanced approach as opposed to emotionally heated generalizations and extremist views.

Principles

*thorough and detailed communication
*strong emphasis on issues of public interest
*objective and diverse approaches
*interesting and valuable programs
*comprehensive analyses
*quality context zero violence, zero vulgarity, zero pornography

Magyar ATV uses interactive methods. Viewers' comments via letters, telephone, sms text messages, and email appear on screen. Viewers are included in the discussions, and they can become involved and inquisitive. Magyar ATV has often been described as a friendly channel with a family atmosphere, which distinguishes it from other stations.

Program Structure

*Most of our programming is produced live
*Morning: headlines, talk show, cultural topics, cooking show
*Noon: music, phone-in request program
*Afternoon: magazine programs, sports
*Evening: News, current affairs interviews and analyses, sports
*Weekends: children's programs, live broadcast of popular interactive religious meeting, entertainment, films

Unique among Hungarian television channels, Magyar ATV emphasizes reporting on global events with a special focus on the EU, the USA, China, Russia, and the Middle East. International guests and experts in the studios analyze relevant issues aided by professional broadcast materials from news agencies.

Hosting the public affairs programs are popular journalists and political scientists, who play prominent roles in daily newspapers and universities. Ministers from Parliament, leading politicians from every party, mayors, and ambassadors are regular guests in the studios.

Criticism

Although objectivity is one of the channel's primary principles, many people think the channel supports the left-wing parties of Hungary. [ [http://www.hetivalasz.hu/showcontent.php?chid=12840 Heti Válasz - Látókör egy kattintásra ] ]

Downlink Information:

ˇ AMOS1 Satelliteˇ MPG2 DIGITALˇ West 4 °ˇ Frequency: 11,303ˇ Symbol: 19,540ˇ FEC 3/4ˇ Horizontal Polarization

External links

* [http://www.magyaratv.hu Official Site]

References