- Ed Niehaus
Ed Niehaus was an important pioneer in the movement to commercialize the
Internet .Along with partners Bill Ryan and Melody Haller, Niehaus founded Niehaus Ryan Haller (NRH) which was the dominant
public relations firm in the Internet industry during the rapid growth period of the 1990s. [http://www.fastcompany.com/magazine/14/deadbrand.html Branding Is Dead! Long Live Sustainable Identity! | Fast Company ] ]NRH provided public relations services to
O'Reilly & Associates ' experimental web publishing projectGlobal Network Navigator and was the companyYahoo! chose to handle its public image during the period from 1994 to 2000. In the late 1990s,Steve Jobs approached Niehaus to assist him with his efforts to turn aroundApple Computer ; NRH became Apple's agency of record. [http://www.fastcompany.com/magazine/14/deadbrand.html Branding Is Dead! Long Live Sustainable Identity! | Fast Company ] ]Niehaus was also active in the formation of the
Foresight Nanotech Institute founded in 1986, the first organization to provide education to the public about the benefits and risks ofnanotechnology . [http://www.linkedin.com/in/edniehaus Ed Niehaus - LinkedIn ] ]Niehaus served as the CEO of [http://www.fluid.com/ Fluid, Inc.] , an interactive merchandising company based in San Francisco, CA.
Niehaus is currently the chairman of the board of [http://www.collaborativedrug.com Collaborative Drug Discovery] .
External links
* [http://www.fastcompany.com/magazine/14/deadbrand.html Branding Is Dead! Long Live Sustainable Identity!] Fast Company
* [http://www.wired.com/news/business/0,1367,32352,00.html Startups, Make Noise or Die] Wired News
* [http://www.antennagroup.com/agnews_articles/b_times_3.html PR Firms Take on New Role as Internet's Kingmakers] San Francisco Business TimesReferences
*Rosen, Emanuel (2000). "The Anatomy of Buzz: How to Create Word of Mouth Martketing" Doubleday Currency. pg. 16. ISBN 978-0-385-49668-1
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