Aamar FM

Aamar FM (literally meaning My FM) is a FM radio channel in Kolkata, India. The on- air presentation language of the station is in the Bengali language, the only private radio station to do so.

Aamar 106.2FM is self-described as “The Radio Station Built for Kolkata by Kolkatans”.

All of the elements heard on Aamar 106.2FM were designed from the input and feedback collected from extensive local research studies and its “FM Radio Start-Up” pre-launch campaign.

The radio programmes are intended to appeal to the sophisticated, contemporary, urban Bengali listeners, aged between 24 and 44 years, in middle and upper socio-economic groups.

Aamar 106.2FM plays music from the 70’s, 80’s, 90’s and today, ranging from Bengali popular songs to the best of Hindi film music. The station reflects the wide variety and rich history of contemporary popular music produced in Kolkata and West Bengal, along with special lifestyle features and exciting radio contests and promotions, designed as relevant to the target audience and with prizes these listener’s love to win.

The Aamar 106.2FM image, portrays all that the upwardly mobile Kolkatan is attracted to and is a talking point amongst Bengalis in Kolkata, where neighbours and friends are encouraged to relate to the station and exchange views on what the station offers.

External links and sources

*http://www.amsiradio.com/music.html

http://aamar106fm.com/home.htm