Amarula

Amarula is a South African cream liqueur made with sugar, cream and the fruit of the African Marula tree ("Sclerocarya birrea") which is also locally called the "Elephant tree" or the "Marriage Tree".

Amarula was first marketed in September 1989. It has the taste of slightly fruity caramel. Amarula has received consistently good reviews, with the caveat that, like many cream liqueurs, it is too sweet for some palates. It has become the second largest seller in the cream liqueur category after Bailey's Irish Cream, with particular success in Brazil. Recently, Amarula has attempted to break into the American market.

Because of the marula tree's association with elephants, the distiller has made them its symbol and supports elephant conservation efforts. For marketing efforts it produces collectible items featuring elephant head decoration.

External links

* [http://www.amarula.com/ Official website] (blocks anyone claiming to be under age)