What Now My Love (album)

Infobox Album | Name = What Now My Love
Type = Album
Artist = Herb Alpert & the Tijuana Brass


Released = 1966
Recorded =
Genre = Jazz / Easy Listening / Instrumental Pop
Length =
Label = A&M Records
Producer = Herb Alpert, Jerry Moss
Reviews = *Allmusic Rating|3.5|5 [http://www.allmusic.com/cg/amg.dll?p=amg&sql=10:0bfixq95ldse link] | Last album = "Going Places"
(1965)
This album = "What Now My Love"
(1966)
Next album = "S.R.O."
(1967) |

"What Now My Love" is a 1966 album by Herb Alpert & the Tijuana Brass. The album remained at the #1 position on the Billboard Album chart for nine weeks, the longest of any album released by Herb Alpert & the Tijuana Brass.

By this album, the Brass were playing only a token Mexican-themed song or two per album, the rest of the tracks being pop hits and Broadway tunes. The Brass sound was not unlike that of the Bert Kaempfert orchestra, and here they covered another Kaempfert tune called "Magic Trumpet".

Two songs from the album found use as American TV show themes: "Brasilia" was used as the theme for the game show The Face Is Familiar, and "So What's New?" for Lloyd Thaxton's syndicated rock music program.

Track listing

#What Now My Love (Becaud-Sigman) – 2:18
#Freckles (Ervan Coleman) – 2:12
#Memories Of Madrid (Sol Lake) – 2:23
#It Was a Very Good Year (Ervin Drake) – 3:37
#So What's New? (John Pisano) – 2:07
#Plucky (Alpert-Pisano) – 2:21
#Magic Trumpet (Bert Kaempfert) – 2:18
#Cantina Blue (Sol Lake) – 2:34
#Brasilia (Julius Wechter) – 2:30
#If I Were a Rich Man (Harnick-Rock) – 2:33
#Five Minutes More (Styne-Cahn) – 1:53
#The Shadow of Your Smile (Mandel-Webster) – 3:28

Chart positions

succession box
before = "If You Can Believe Your Eyes and Ears"
by The Mamas & the Papas
title = "Billboard" 200 number-one album
years = May 28 - July 22 1966
September 3 - September 9 1966
after = "Strangers in the Night" by Frank Sinatrasuccession box
before = "Rubber Soul" by The Beatles
title = Australian Kent Music Report number-one album
years = July 16 - July 22 1966
after = "Revolver" by The Beatles