Yellowpages.com

Yellowpages.com

Infobox_Company
company_name = YELLOWPAGES.COM LLC
company_
company_type = Subsidiary of AT&T
foundation = 1996
location = U.S.
parent = (1996-2005)
SBC/AT&T (2005-2006, 60%; 2006-present, wholly-owned)
BellSouth (2005-2006, 40%)
industry = Directory Publishing
homepage = [http://www.yellowpages.com/ www.yellowpages.com]

Yellowpages.com is an Internet web site operated by YELLOWPAGES.COM LLC, a wholly owned subsidiary of AT&T. [http://www.att.com/gen/press-room?pid=4800&cdvn=news&newsarticleid=22860] . The company has been recognized as one of the top sources of online advertisements.Fact|date=March 2008

History

Both sites' operations (SMARTpages and RealYellowPages) were merged into Yellowpages.com in 2005. As a result of SBC Communications' merger with AT&T, the post merger AT&T wholly owned an additional telephone directory website AnyWho.com. AnyWho.com, though owned by AT&T Knowledge Ventures, was never merged into Yellowpages.com due to stake conflicts with BellSouth. The acquisition of BellSouth by AT&T on December 29 2006 lead to both companies being wholly owned.

In July 2008, YellowPages.com's YPMobile application for the iPhone was [http://gesterling.wordpress.com/2008/07/16/ypmobile-enjoying-early-success/ ranked #21] out of the top 100 applications downloaded for Apple's smartphone.

BellSouth and SBC purchased YellowPages.com reportedly for US $120 Million. The companies formed a joint venture to run the business. The two companies had been working together on another joint venture called Cingular, a wireless carrier in the US. Each company had its own Online YellowPages: BellSouth owned RealPages.com and SBC owned SmartPages.com. The two sites effectively merged into the newly-acquired YelowPages.com.

In 2005, SBC acquired AT&T and took on the stronger AT&T brand. One year later, AT&T acquired Bellsouth for US $67 Billion. At this point, the YellowPages.com business was no longer a joint venture but, instead, a wholly owned subsidiary of AT&T.

External links

* [http://www.YELLOWPAGES.com YELLOWPAGES.com]
* [http://www.att.com/gen/press-room?pid=4800&cdvn=news&newsarticleid=22860 "AT&T and BellSouth Join to Create a Premier Global Communications Company"] , "AT&T News Room", December 29 2006


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