- Veja Sneakers
Infobox_Company
company_name = Veja
company_
foundation=2004
location = flagicon|FranceFrance flagicon|BrazilBrazil
industry =Footwear
products = Trainers
homepage = http://www.veja.fr/Launched in
March 2005 in Paris and Tokyo, Veja is a brand of ecological andfair trade trainers.Green Trainers
Organic Cotton and Wild Latex from Amazonia
Veja trainers are made with
organic cotton and natural latex from Amazonia. Veja canvas is in organic cotton that comes from a cooperative of small producers which works in the Brazilian Northeast. Cotton and food crop are exploited without manure or pesticides. Trainers soles are made of wild latex from Amazonia. The Amazon Jungle is the only place on earth where the Hevea Trees (latex trees) grow at a wild state. Using Amazonia wild latex is a way to fight against deforestation.Ecological Leather
Veja launched in 2006 a collection made with ecological
leather . Ecological leather is a chrome-free leather tanned with organic compouds only. The tanning process uses generally heavy metals (aschrome ) rejected afterwards in the rivers around the tanneries polluting water, soils and causing intoxications in towns and villages around. The ecological leather is a chrome-free leather tanned with organictannins only.Fair Trade
principles (payment a fair price and development premium, long-term trading relationships, etc.)
Solidarity chain : manufacturing and storage
Manufacturing is done in a Brazilian fabric that respects the workers rights.Storage and deliveries are done by a French social association which helps marginalized workers to go back to the work market.
The first Veja model is inspired by Brazilian volley shoes from the 1970s.
See also
*
Organic cotton External links
* [http://www.veja.fr Veja web site]
* [http://blog.veja.fr Veja Blog]
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