CFFR

CFFR

format, branded 660 News.

Previously it had operated as oldies station 66 CFR. "CFR" initially stood for "Calgary Family Radio" (with the additional "F" in the call sign being incidental), and later for "Calgary Flames Radio", although game coverage moved to sister station CFAC upon its relaunch as all-sports.

At the time of the change in format, 66 CFR was capturing an insignificant share of the Calgary listening market with an average of 1% share of hours tuned, contrasting to the number one station in Calgary in 2006, Country 105, which remained on top of the radio listener's heap with a 13.2% share of hours tuned.

Notwithstanding a number of loyal "oldies" listeners, the change in format was inevitable. The subsequent re-branding is similar to that used by Rogers all-news or news-talk stations in Toronto (680 News), Vancouver (News 1130), and at least four other cities.

External links

* [http://www.660news.com/ 660News]
*RecnetCanada|CFFR
* [http://www.cnw.ca/en/releases/archive/April2006/03/c1251.html Announcement of format change]
* [http://www.broadcasting-history.ca/listings_and_histories/radio/histories.php?id=156&historyID=60 Canadian Communications Foundation history]


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