KPLZ-FM

Infobox Radio station
name = KPLZ-FM


city = Seattle, Washington
area = Seattle, Washington
branding = "Star 101.5"
slogan = "The best mix of everything"
airdate = 1959
frequency = 101.5 MHz
format = Hot AC
erp = 99,000 watts
haat = 385 meters
class = C
facility_id = 21663
callsign_meaning =
former_callsigns =
owner = Fisher Communications
webcast =
website = [http://www.star1015.com www.star1015.com]
affiliations =

KPLZ-FM (101.5 FM) is a commercial radio station located in Seattle, Washington. KPLZ-FM airs a hot adult contemporary music format branded as "Star 101.5".

History

Until 1976, the station at 101.5 was KETO and had a country music format. During the 1970s, AM radio dominated the Seattle airwaves. The major country station was KAYO 1150. Top-40 stations in the city included KOL-AM, which became country station KMPS-AM in the mid-1970s. In 1976, Seattle was a two-station battleground between KING-AM 1090 and the legendary KJR 950. The sign-on of KVI-FM at "101 Plus" signaled the beginning of the end for contemporary music on Seattle's AM radio stations. KETO changed formats to Top-40 as "The FM KVI." The station later became "K-Plus" and changed it's call letters to KPLZ. In the late 1970s, while KJR and KING maintained mainstream Top-40 formats, "K-Plus" became the area's "de facto" disco music station. The death of disco combined with the sign-on of Top-40 upstart KBLE-FM ("The New 93") -- today's KUBE -- signaled a tough ratings environment for KPLZ, but under the leadership of Program Director Casey Keating, the station became the city's dominant Top-40 station during the late 1980s. KUBE struggled for a time, but ultimately adopted a Rhythmic CHR approach. KPLZ's ratings dropped while KUBE ascended the ratings ladder. KPLZ finally gave up on Top-40 radio and became "Star 101.5." The Kent and Alan morning team remained intact and continue on-air to this day.

External links

* [http://www.star1015.com/ KPLZ-FM official website]
* [http://www.radioparties.com/star1015.asp STAR 101.5 Party Hosts for your private party]
*FMQ|KPLZ
*FML|KPLZ
*FMARB|KPLZ