George S. Day

Infobox Person


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occupation = Academic (Management), Management consultant, writer
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George S. Day is the Professor of Marketing at the Wharton School of Business, Pennsylvania, USA. His primary areas of activity are marketing, the management of new product development, strategic planning, organizational change and competitive strategies in global markets.

He previously taught at Stanford University, IMD (International Management Development Institute) in Lausanne, Switzerland, and the University of Toronto, and has held visiting appointments at MIT and the Harvard Business School.

He was Executive Director of the Marketing Science Institute, an industry-supported research consortium.

George S. Day is the Geoffrey T. Boisi Professor, Professor of Marketing, co-Director of the Mack Center for Technological Innovation at the Wharton School of the University of Pennsylvania and Visiting Professor at the London Business School.

He has been a consultant to corporations such as AT&T, Eastman Kodak, General Electric, IBM, U.S. West, Metropolitan Life, Marriott, Whirlpool Corporation, Molson Companies, Unilever, E.I. DuPont de Nemours, W.L.Gore and Associates, Nortel Networks and Bayer A.G. He is a member of the Board of Directors and Chairman of the Audit Committee of Footstar Corporation and a Fellow of Diamond Cluster International.

Dr. Day obtained his doctorate from Columbia University in 1968. He presently serves on five editorial boards and has authored fourteen books in the areas of marketing and strategic management.

Awards

Dr. Day's awards include:
* two Alpha Kappa Psi Foundation Awards and
* two Harold H. Maynard Awards for the best articles published in the Journal of Marketing.
* 1994 - Charles Coolidge Parlin Award, which each year honors an outstanding leader in the field of marketing
* 1996 - Paul D. Converse Award for outstanding contributions to the development of the science of marketing.
* was selected as the outstanding marketing educator for 1999 by the Academy of Marketing Science,
* 2001 - Mahajan Award for career contributions to marketing strategy by the American Marketing Association.

Bibliography

Books

* 1990 "Market Driven Strategy - Processes for Creating Value"
* 1997 "Wharton on Dynamic Competitive Strategy" (jointly with David Reibstein)
* 1999 "The Market Driven Organization"
* 2000 "Wharton on Managing Emerging Technologies" (jointly with Paul Schoemaker)
* " [Market Driven Strategy
* 2006 "Peripheral Vision" with Paul Schoemaker

Articles

He is the co-editor (with David Montgomery) of the 1999 special issue of the Journal of Marketing, Harvard Business Review, California Management Review, Strategic Management Journal, Planning Review, Journal of Marketing Research, and Sloan Management Review.