Bernd Schmitt

Bernd Schmitt is Robert D. Calkins Professor of International Business at Columbia Business School in New York, where he directs the Center on Global Brand Leadership. He has authored or co-authored more than 50 articles in marketing and psychology journals and six books including "Experiential Marketing" and "Customer Experience Management", in which he expounds upon the idea of customer experience management.

Books

* "Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind", (2007)
* "Kundenerlebnis als Wettbewerbsvorteil," (2004), co-authored with Marc Mangold
* "Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers", (2003)
* "There's No Business That's Not Show Business: Marketing in an Experience Culture", (2003), co-authored with David L. Rogers and Karen Vrotsos
* "Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity", (2001), co-authored with Laura Brown
* "Experiential Marketing: How to Get Companies to Sense, Feel, Think, Act, and Relate to Your Company and Brands", (1999)
* "Marketing Aesthetics: The Strategic Management of Brands, Identity and Image", (1997), co-authored with Alex Simonson

External links

* [http://www.meetschmitt.com/ Bernd SCHMITT Homepage]
* [http://meetschmitt.typepad.com/ Bernd SCHMITT Blog]