Parker's Car Guides

Parker's Car Guides

Parker's started as a car price guide in 1972 and is the longest-running price guide available to the public. It has expanded over the years to now offer reviews, technical data and marketplace intelligence as well as accurate pricing. It's one of the biggest resources available to car buyers. In addition to its printed price guide, Parker's offers reviews, pricing and approved used cars for sale at http://www.parkers.co.uk/. The site is popular in the UK for car buying and advice. The portfolio of products has been edited by Kieren Puffett since 2004.

Parker's also offers valuations for commercial vehicles (vans and pick-ups) and motorbikes. Parker's is owned and published by Bauer Consumer Media.

Time line of key dates

*1972: Launch of the Parker's Car Price Guide. 1st issue: March 1972, priced at 20p
*1973: Full colour front page
*1998: Emap buys Parker's portfolio from Parker Mead
*1999: parkers.co.uk launches
*2000: Website ABCe audit: 117,432 users
*2001: Emap Consumer Media Website and Expanding Brand of the year
*2001: Website ABCe audit: 316,621
*2002: Parker's Car Price Guide and Parker's Older Car Price Guide merged
*2003: Spot colour (red) introduced
*2003: Parker's relocates from London to Peterborough
*2005: Parker's Car Price Guide goes full colour and introduces pictures
*2005: Website ABCe audit: 539,062 in March of this year
*2005: Website ABCe audit: 706,054 unique users and 13 million page impressions
*2006: Website ABCe audit: 1,005,658 unique users and 19,971,999 page impressions in March of this year
*2008: Bauer Consumer Media acquires Emap's Media Division, including Parker's Car Price Guide

External links

*http://www.parkers.co.uk
*http://www.classicparkerguides.co.uk


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