Prasoon Joshi

Prasoon Joshi, (b. 1971) is a Indian advertising professional, Bollywood film lyricists and a dialogue and screenwriter in Bollywood, who won Filmfare Best Lyricist Award, consecutively in 2007 and 2008.

Biography

Early life and education

Prasoon Joshi was born 16 September, 1971 at Almora in Uttarakhand, India, where he spent a part of his childhood, followed by Rampur, Uttar Pradesh .

After his schooling he did his MBA from Institute of Management Technology, a business school located in Ghaziabad in Uttar Pradesh, India.

During his MBA education he was steer clear about his career in Advertising. He shun a lot many lucrative offer that he got after MBA from the prestigious IMT G. He struggled a lot in order to get into any advertisment firm.

Career

He started his career with Ogilvy & Mather (O&M), and after working there for over 10 years, he joined McCann-Erickson, in early 2002.

Today, he is the Chairman (Asia Pacific) for McCann-Erickson for south and south-east Asia, as well as a lyricist for many popular Bollywood movies; among them "Fanaa", "Rang De Basanti", "Black" and "Hum Tum", and has also created many advertisements; because of which he has earned the title of "the ad Guru of India".

Career

Filmography

He has been the lyricist for the following Bollywood films: [See [http://www.imdb.com/name/nm1535946/ IMDb] ]
*"Dilli 6" (2008)
*"Ghajini" (2008)
*"Taare Zameen Par" (2007)
*"Fanaa" (2006)
*"Rang De Basanti" (2006)
*"Black" (2005)
*"Rok Sako To Rok Lo" (2004)
*"Phir Milenge" (2004)
*"Hum Tum" (2004)
*"Aankhen" (2002)
*"Lajja" (2001)

Indipop

He has been the lyricist for several Indipop albums which have been hits:
*""(2000)
*"Ab ke Saawan"(1999)
*"

Advertising

He has created the advertisements for the following products: [See [http://www.euttaranchal.com/music_cinema/prasoon_joshi.php] ]
*Coca Cola - `Thanda Matlab Coca-Cola'
* Chlormint
* Asian paints
* Cadbury
* NDTV India
* CNN IBN - India Rising [ [http://www.thehindubusinessline.com/catalyst/2007/02/08/stories/2007020800110300.htm Prasoon Joshi. Rising Indian] Business Line, The Hindu, February 08, 2007.]
*Pulse Polio Program
*Vacao Scooty
*Close up
*Ponds
*Happydent

He has also created a campaign on women and HIV/AIDS for Breakthrough.

Awards

Advertising

* 2002: ABBY : Best Copywriter and the Best Ad Campaign
* 2003: Cannes Lion Award: Cannes Lions International Advertising Festival: "Thanda Matlab Coca-Cola" campaign. [http://in.rediff.com/money/2005/oct/19inter1.htm Interview] rediff.com.]
* He has won more than 200 advertising awards .

Lyricist

* 2005:Star Screen Award for Best Lyricist: Hum Tum: "Sason ko Sason"
* 2007: Filmfare Best Lyricist Award: Fanaa: "Chand Sifarish" .
* 2008: Filmfare Best Lyricist Award: Taare Zameen Par: "Maa" .

References

External links

*imdb|1535946
* [http://www.rediff.com/money/2007/jul/13inter.htm Prasoon Joshi on ads, awards and brain drain] at Rediff.com