- IView Media
iView Media and iView MediaPro are commercial
digital asset management (DAM) solutions forMac OS X andMicrosoft Windows operating systems, created by London-basediView Multimedia .iView Multimedia was acquired by
Microsoft onJune 27 2006 and renamed it toMicrosoft Expression Media as part of itsMicrosoft Expression line of products. [http://www.iview-multimedia.com/microsoft/]Asset management
Although iView is capable of importing photos and performing simple transformations, its primary use is on the back end, as a cataloging tool for managing digital media files. In a professional context, it is typically used in concert with an importer/browser (such as
Photo Mechanic ) and photo editing program (such asAdobe Photoshop ).Product differentiation
The "Media" and "MediaPro" products are very similar. The main distinction of interest to a professional photographer or editor is that the MediaPro product can understand a number of
RAW image format s. The Pro version also allows the writing of metadata back to a number of file formats (jpeg ,TIFF , PSD) as well as both Nikon NEF and Canon CR2 proprietary RAW file formats.External links
* [http://www.iview-multimedia.com/ Official website]
Wikimedia Foundation. 2010.
