French Connection (clothing)

French Connection (clothing)

company_name = French Connection
company_type = Public company
foundation = London (1972)
location = London
key_people = Stephen Marks, Chairman & CEO
Roy Naismith, Finance Director
industry = Clothing []
products = Clothing, cosmetics
revenue = profit £265.7 million GBP (2005)
num_employees = 2,424 (2004)
homepage = []

French Connection is a company founded in the United Kingdom in 1972 [ [ French Connection Investor Relations - Fashion is our business ] ] which sells clothing and accessories in many parts of the world.

In April 1997, French Connection began branding their clothes "fcuk" (usually written in lowercase). Large stores are in Leeds and London. Though they insisted it was an acronym for French Connection United Kingdom, its similarity to the word "fuck" caused controversy. [ Time called on FCUK posters] , "BBC News", 2001-04-04. Retrieved on 2007-07-15] French Connection fully exploited this and produced an extremely popular range of t-shirts with messages such as "fcuk fashion", "fcuk this", "hot as fcuk", "mile high fcuk", "too busy to fcuk", "lucky fcuk", "Fun Comes Usually Kneeling", "fcuk on the beach", etc. There were also a number of regionally specific messages, such as "fcuk in hull" (bearing similarity to "fucking hell") and "no fcukin worries" (in Australia) and "fcuk off". "Chugging the fcuk" and "Munching on fcuk" were popular shirt titles but were later found as inappropriate. Designer Daniel Greenwood later sued the company for inconsistency in shirt titles and lack of lenience. Apparently they first discovered the acronym when a fax was sent from their Hong Kong store FCHK to FCUK.

In 2001, during the introduction of French Connection in San Francisco, big banners hung on the front of the newly opened store saying "San Francisco's first fcuk."


French Connection has distributing stores worldwide. It predominantly sells its clothing through its own stores, though many other shops stock its ranges. In the United States, the fcuk brand has been controversial; the American Family Association, for example, has urged a boycott of fcuk products. [ [ Companies target teens with "Scent to Bed" ad campaign] , "American Family Association". Retrieved on 2007-07-15]

Legal cases and controversy

French Connection launched a trademark infringement case in the London High Court challenging the owner of "First Consultants UK Ltd", a computer company, over its use of the fcuk acronym. It was proven in the case the Internet Domain was registered prior to French Connection applying for the UK Trademark and its claim for passing off was dismissed. Mr Justice Rattee, refused to grant an injunction, describing French Connection's use of it as "a tasteless and obnoxious campaign." [ [ Judge's fury at four-letter ads] , "BBC News", 1999-12-03. Retrieved on 2007-07-15]

The company also threatened legal action against the political youth organisation Conservative Future, which had briefly adopted the spoof abbreviation "cfuk" (short for "Conservative Future UK"). [ [ Young Tories threatened over logo] , "BBC News", 1999-09-15. Retrieved on 2007-07-15]

Another judge reportedly expelled a potential juror from his courtroom for wearing one of the fcuk range of T-shirts, saying that the "mis-spelt Anglo Saxon word" was a distraction and did not dignify the court proceedings. [ [ Judge bars four-letter word T-shirt] , "BBC News", 2003-03-11. Retrieved on 2007-07-15]

Following years of complaints, the UK's Advertising Standards Authority banned a number of advertisements and ordered the company to submit all posters for approval before running them.

In the United States, the mayor of Boston, Massachusetts, Thomas Menino told French Connection to remove their ads from billboards throughout the city, according to the Boston Metro.

Fashion vs Style

In February 2006 French Connection launched the Fashion vs Style campaign that replaced the previous fcuk advertising. The first advertisement in the campaign was directed by Duncan Jones, son of David Bowie, and featured girls in the roles of Fashion and Style fighting.

It was reported in the national press that this advert received between 121 and 127 complaints in the first week of being broadcast and may become as controversial as the previous fcuk campaign. [ [ Catfight and lesbian kiss are a flop for French Connection] , "", 2006-09-11. Retrieved on 2007-07-15]

Cultural references

In the 2004 film "Layer Cake", the character XXXX played by Daniel Craig walks through a pharmacy, past products bearing labels such as "FCUK Reality" cocaine. The founder of French Connection, Stephen Marks, was the executive producer of the film. []


External links

* [ French Connection]

Wikimedia Foundation. 2010.

Игры ⚽ Нужен реферат?

Look at other dictionaries:

  • The French Connection — or French Connection may refer to any of the following:*French Connection, an infamous 1960s 70s drug trafficking scheme. * The French Connection (book) , a non fiction book about the drug trafficking scheme * The French Connection (film) , a… …   Wikipedia

  • Clothing terminology — comprises the names of individual garments and classes of garments, as well as the specialized vocabularies of the trades that have designed, manufactured, marketed and sold clothing over hundreds of years. Clothing terminology ranges from the… …   Wikipedia

  • French hip hop — This article is about hip hop music from the country of France, and does not cover the hip hop scenes in other French speaking countries like Senegalese, Belgian and Canadian hip hop. French hip hop is the hip hop music style which was developed… …   Wikipedia

  • Anti-French sentiment in the United States — is the manifestation of Francophobia by Americans. It signifies a consistent hostility towards the government, culture, and people of France that employs stereotypes.Understanding anti French sentimentsAs with any foreign country phobia ,… …   Wikipedia

  • List of French words and phrases used by English speakers — Here are some examples of French words and phrases used by English speakers. English contains many words of French origin, such as art, collage, competition, force, machine, police, publicity, role, routine, table, and many other Anglicized… …   Wikipedia

  • Social situation in the French suburbs — The social situation in the French suburbs, known as banlieues , is a complex topic. At times it has resulted in civil unrest, notably the civil unrest of autumn 2005. The word banlieue , which is French for suburb, does not necessarily refer to… …   Wikipedia

  • Джонс, Данкан — Данкан Джонс Duncan Jones …   Википедия

  • List of retailers on the Magnificent Mile — encompasses some of the retailers located in the Michigan Avenue retail district (not all are directly on Mich Ave, some are adjacent): *Abercrombie and Fitch *Adidas (Rush St.) *AG Jeans (Walton St.) *Aldo *Allen Edmonds *American Apparel… …   Wikipedia

  • France — /frans, frahns/; Fr. /frddahonns/, n. 1. Anatole /ann nann tawl /, (Jacques Anatole Thibault), 1844 1924, French novelist and essayist: Nobel prize 1921. 2. a republic in W Europe. 58,470,421; 212,736 sq. mi. (550,985 sq. km). Cap.: Paris. 3.… …   Universalium

  • Fuck — This article is about the profanity. For other uses, see Fuck (disambiguation). Fuck is an English word that is generally considered obscene which, in its most literal meaning, refers to the act of sexual intercourse. By extension it may be used… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”