- Secrets and Lies (Hager)
name = Secrets and Lies
language = English
genre = Public relations
publisher = Craig Potton Publishing
pub_date = 1999
pages = 286pp (paperback)
isbn = ISBN 0-908802-57-9
"Secrets and Lies", subtitled "the anatomy of an anti-environmental PR campaign", is a
1999book by Nicky Hagerand Bob Burton.
The book documents the
public relationsinformation put out by Timberlands West Coast Limitedin order to win public support for logging of native forests on the West Coast of New Zealand.
The material is based on a large amount of documentation leaked by a staff member from the local branch of Shandwick (now
Weber Shandwick Worldwide) [cite web
last = Weber Shandwick
title = History
url = http://www.webershandwick.com/overview/index.cfm/contentid,1217.html
accessdate = 2007-05-13 ] , a global public relations company, which had been hired by Timberlands to run a secret campaign against environmental groups such as
Native Forest Actionbetween 1997 and 1999.
The book describes its tactics of surveillance of meetings, monitoring the press and responding to every letter to the editor,
greenwashing, the use of SLAPPs, cleaning anti-logging graffiti and blotting out campaign posters in public places, and managing to install its pro-logging educational materials into schools.
The book alleges that almost every pro-logging letter or article was organized by this campaign. [cite book|last=Hager|first=Nicky|title=Secrets and Lies|publisher=Craig Potton Publishing|location=New Zealand; Nelson|date=1999 |pages = pg11 |isbn=0-908802-57-9]
During a general Parliamentary debate in November 2006, when the book "The Hollow Men" had an injunction against its publication, the MP
Gerry Brownleesaid of the author and the book:
"The Hollow Men" documents behind the scenes activities of the National Party, of which Brownlee was deputy leader at the time.
* [http://www.prwatch.org/prwissues/2000Q1/secrets.html PR watch article including large excerpts from the book] .
* [http://homepages.caverock.net.nz/~bj/beech/papers/secrets.htm Detailed rebuttal] of the book by [http://www.csafe.org.nz/staff/chrisP.shtml Chris Perley] a New Zealand forestry and agriculture consultant.
* [http://www.wilderness.org.au/campaigns/corporate/greenwashing/secrets_and_lies/secretslie/ Wilderness Society webpage for the book]
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