KLLI

Infobox Radio station
name = KLLI


city = Dallas, Texas
area = Dallas/Fort Worth Metroplex
branding = "Live 105.3"
slogan = "Live Talk, Live Sports"
frequency = 105.3 MHz HD Radio 105.3 HD-2 - Indie-Verse Indie rock
airdate = January 1958
format = Hot Talk
power = 97,000 watts
haat = 574.2 meters
class = C
facility_id = 1087
callsign_meaning = KL "LIve 105.3"
former_callsigns = KYNG (1992-2003) KRRM (1992) KRSR (1990-1992) KQZY (1985-1990) KOAX (1971-1985) KXXK (1968-1971) KMAP (1962-1968) KPSD (1960) KSFM (1958-1960)
owner = CBS Radio
licensee = Texas CBS Radio Broadcasting, LP
sister_stations = KJKK, KLUV, KMVK, KRLD, KVIL
webcast = [http://player.play.it/player/player.html?id=118&onestat=klli-freefm Listen Live]
website = [http://www.live1053.com www.live1053.com]
affiliations =

KLLI (105.3 FM), branded as "Live 105.3", is a talk radio station serving the Dallas/Fort Worth, Texas, metroplex. KLLI is owned by CBS Radio. The KLLI studios is directly across the street from KDAF-TV CW33.

Live 105.3 also can be heard on on 105.3 HD-2 as "Indie-Verse" which plays a 24-hour Indie rock format.

History

KSFM/KSPD/The Sound Of Success

105.3 FM went on the air in January 1958 with a classical format as KSFM. In 1960, the station went dark and then resurfaced with an automated Beautiful Music format as KPSD, only to go dark again by the end of the year. Century Broadcasting purchased the dark KPSD in 1962 and returned it to the air as KMAP, "The Sound of Success," featuring classical music and later Broadway show tunes. In 1968, Century sold KMAP to Dawson Communications, who changed the call letters to KXXK and the format to MOR music.

Coax/Cozy 105.3/Young Country

KXXK became KOAX ("Coax") in 1971. Through the 1970s and into the early 1980s, Beautiful Music KOAX was one of the most popular FM stations in Dallas/Fort Worth, consistently scoring top 10 ratings. By 1985, its ratings were down, and KOAX changed calls to KQZY ("Cozy 105.3") that year, evolving the format from Beautiful Music to Soft AC. KQZY changed format to Hot AC as "Star 105.3" in September 1989, taking the new calls KRSR the following summer featuring personalities Bob Nelson, John McCarty, Teri Richardson, Mike Sheppard, Scott Carpenter (PD) and later added Stoobie Doak. Ratings remained low, and in January 1992 CBS Radio (Infinity at the time) launched the very first "Young Country" station on 105.3 with the station temporarily taking the calls KRRM before becoming KYNG in February.

Live 105.3/Free FM

KYNG changed format from country music to a combination of Hot Talk and Active Rock music in March 2000. Three years later, in March 2003, the station took the new calls KLLI, the "Live 105.3" name and the slogan "The Alternative Talk Station". In late 2005 as part of the station's change in morning shows (due to Howard Stern leaving CBS Radio to go to Sirius Satellite Radio in early 2006), KLLI dropped the "Alternative Talk Station" slogan and started using the CBS Radio nationwide slogan for FM Talk, "Free FM". In May of 2007 (as part of CBS Radio's phasing out of the Free FM name and slogan) KLLI dropped the "Free FM" slogan and is again simply known as "Live 105.3."

Airstaff

The current lineup (as of August 2008) is as follows

* Morning Show: The Jagger Show - Chris Jagger, Mondo Mike, Dean Lewis & Jasmine Sadry
* Mid-Days: Ben & Skin - Ben Rogers & Skin & Eric Marc
* Afternoon Drive: The Russ Martin Show - Russ Martin, JD Ryan, Dan O'Malley, Clois Rayborn, Trey Trenholm & Everett Newton (Wed & Fri Only)
* Evenings: The Tom Leykis Show - Tom Leykis
* Nighttime: Big Dick Hunter Wild Ass Circus - Big Dick Hunter, Mike Turley, and Melissa
* Overnights: The Best Of The Tom Leykis Show (12am-2am monday only) Loveline - Dr. Drew Pinsky & Stryker (12am-2am) The Best Of The Russ Martin Show (2am-5am)
* Weekend Shows: "Speed Freaks" "Cheaters", "The Dan O'Malley Show", "The New You Show", "Plastic Surgery Today", "The Everett Newton Show", "The Autoflex Leasing Hour", "Just Mortgages Show", "The CTX Mortgage Show" and NASCAR Sprint Cup Series
* Program Director Gavin Spittle

Former Shows

*The Howard Stern Show
*Opie and Anthony
*David Lee Roth
*Liz Wilde
*The Ron and Don Show
*Pugs and Kelly

ports

KLLI is the Metroplex affiliate of the Texas Longhorns football radio network and NASCAR Sprint Cup Series racing. KLLI airs a selected schedule of National Football League games from Westwood One. It also airs a weekly show starring Dallas Cowboys wide receiver Terrell Owens and the official coach's show of June Jones, who is the head coach at Southern Methodist.

Current Station Rating

Live 105.3 currently ranks at #24 in the DFW market according to the Summer 2008 Phase II ratings release.

According to a preliminary Arbitron report released September 18, 2008

Logo Gallery

External links

*;Station host websites
* [http://www.jaggermafia.com/ "The Jagger Show" official site]
* [http://www.benandskin.com/ "Ben and Skin" official site]
* [http://www.russmartin.com/ "The Russ Martin Show" official site]
* [http://www.russmartin.info/ "The Russ Martin Show" official fan site]
* [http://www.bigdickhunter.net/ Big Dick Hunter official site] ;Reference websites
*
*
*
* [http://www.dfwradioarchives.com DFW Radio Archives]
* [http://www.knus99.com Mike Shannon's Dallas-Fort Worth Radio and TV History]