- Jumpman (logo)
The "Jumpman" logo is used by Nike to promote its
Michael Jordan -related merchandise, including the famous and successfulAir Jordan brand ofbasketball shoes.The Jumpman logo is a
silhouette of studio photograph of Jordan performing a ballet move, not an actual dunk as many believe. [ [http://www.nba.com/jordan/hoop_mjonmj.html NBA.com: Michael Jordan Career Retrospective ] ] Beginning in 1985, the Jumpman logo always accompanied "Jordan," even when the only word Nike displayed on a product was "Jordan." [http://caselaw.findlaw.com/data2/circs/7th/011897P.pdf]The Air Jordan III, released in 1988, was the first Air Jordan shoe to feature the Jumpman logo, replacing the "Wings" logo, which had been a feature of the Air Jordans I and II. This model was one of the most popular ever. The Jumpman logo would retain a fairly consistent look throughout the Air Jordan line's history, except on the Air Jordan VIII, on which it was reminiscent of a
peace sign . [ [http://www.sneakerhead.com/nike-air-jordan-history-p1.html Nike Air Jordan Retro Basketball Shoes, Air Jordan I, Air Jordan retro II, Air Jordan III, Air Jordan IV, Air Jordan V, Air Jordan VI, Air Jordan VII, Air Jordan VIII, Air Jordan IX X XI Basketball Shoes, Air Jordan Flight 23, Air Jordan Classic 87, Air Jordan Classic 87, Air Jordan Ol'School Low, Air Jordan Ol'School Low, Air Jordan 12.5 Team, Air Jordan Flight 23, Air Jordan Countdown 23 Pack, Air Jordan 12.5 Team, Air Jordan 12.5 Team, Nike AJF12, Air Jordan Retro 15 LS, Air Jordan Ol'School, Air Jordan Nu Retro 1 Lo, Air Jordan Nu Retro 1 Lo, Air Jordan Nu Retro 1 Lo, Air Jordan XX2 PE, Air Jordan Nu Retro 1 Lo, Air Jordan Retro 8 LS, Air Jordan XX2 PE, Air Jordan Big Fund, Air Jordan Ol'School, Air Jordan XX2 PE, Air Jordan Retro 1 Low, Air Jordan Big Fund ] ] .In 1993-94, Nike ran a series of Air Jordan commercials pairing Michael Jordan with Warner Brothers own
Bugs Bunny . As a tie-in, Nike created a line of merchandise which featured a spoof of the Jumpman using Bugs' silhouette, combined with a "Hare Jordan" caption.References
External links
* [http://www.jumpman23.com/ Official Nike "Jumpman 23" website]
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