- WMHK
Infobox Radio Station
name = WMHK| city =Columbia, South Carolina
airdate =August 30 ,1976
frequency = "89.7" (MHz)
area =South Carolina
format =Contemporary Christian music
owner =Columbia International University
erp = 100,000watt s | branding = "89.7 WMHK"
slogan = "Family Friendly"
class = C1
website = http://www.wmhk.com
callsign_meaning = We're Making Him Known|WMHK-FM 89.7 is a non-commercial
Christian radio station inColumbia, South Carolina . It is owned and operated byColumbia International University under the name "Columbia Bible College Broadcasting Company." Its programming includes aContemporary Christian music rotation selected by a team of listeners and family programming, such as "Family Life Today" with Dennis Rainey. While most of its programming is locally based, during weekday evenings, WMHK uses the syndicated duo "Scott and Sam" to take care of the programming at that time.The station signed on the air August 30th, 1976 with a vision to share the Gospel through the airwaves. It is unique in the sense that it is locally owned and operated, while most radio stations in Columbia are corporate owned.
WMHK enjoys much higher ratings than most other CCM stations. It's Family Friendly Morning Show with Steve Sunshine and Amy Byrd is consistently among the top rated in the Columbuia market among women ages 25-54. Mike Weston is the afternoon drive host on WMHK.
WMHK has gone through numerous staffing changes over the past decade. Rusty Rabon was a long-time morning show co-host, who left to become a minister. Dwight Moffit and Bob Holmes, award-winning veteran newscasters, have also departed.
Jim Marshall, former general manager of WMHK, was responsible for the revitalization of WMHK, changing the format from the older-style Christian music and adding a contemporary feel to the station. Under his direction, WMHK became a highly-listened station in the area. The morning show and the afternoon drive program became more sophisticated, featuring local weather personalities like WOLO's Meteorologist Reg Taylor and live local traffic reports from WIS' Traffic Command center, as well as news updates from its own award-winning news department. Marshall left in 2005 to become general manager of [http://wayf.wayfm.com/home.php WAY-FM] in West Palm Beach, FL.
Jerry Grimes, former Marketing Director at WIS-TV, succeeded Marshall as General Manager in July 2005. Under his direction, there were a few staffing changes, including the promotion of Steve Sunshine to Program Director in August 2006 after long-time Program Director Tom Greene left the station to go to
WMIT . Under Grimes, WMHK was also named "Station of the Year" by the Christian Music Broadcasters (CMB) in 2006 and 2007.CIU announced recently that Grimes will be leaving WMHK to join WAY-FM. Joe Paulo, general manager of sister station WRCM in Charlotte was promoted to Director of Broadcasting and has oversight of both stations.
CIU operates a sister station in
Charlotte ,WRCM ; it is programmed separately from WMHK.ee also
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Columbia International University
*WRCM External links
* [http://www.wmhk.com/ WMHK]
* [http://www.ciu.edu Columbia International University website]
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