Pure Morning

Infobox Single |
Name = Pure Morning


Artist = Placebo
from Album = Without You I'm Nothing
Released = 1998
Genre = Alternative rock
Label = Virgin Records
Chart position =
* #4 (UK)
* #19 (US)
Last single = "Nancy Boy" (1997)
This single = "Pure Morning" (1998)
Next single = "You Don't Care About Us" (1998)

Pure Morning was a single by alternative band Placebo, taken from their second album "Without You I'm Nothing".

The song was initially recorded as a b-side, but the band liked it so much that they decided to put it on the album; it is usually considered to be their second most played song, shadowed only by "Every You, Every Me".Fact|date=July 2007 The most recognisable pattern to the song is the repetition of the line "A friend in need's a friend indeed" at the beginning of each verse. The song has been featured often in British television advertisements. One of said adverts is for the Lexus IS200.

The video, directed by Nick Gordon, portrays police attempting to negotiate Brian Molko's character down from a building he is about to jump off. Band members appear briefly as rubberneckers. At the climax of the video, Molko crosses his fingers and jumps off the building but lands on the side half-way down and proceeds to walk down the wall.

This song was also included as track 12 on Big Shiny Tunes 3.

Track listing

CD1

# "Pure Morning" (single edit) - 4:00
# "Mars Landing Party" - 1:45
# "Leeloo" - 5:19

CD2

# "Pure Morning" - 4:22
# "Needledick" - 1:13
# "The Innocence of Sleep" - 3:46