A spokesman (spokeswoman or spokesperson) is someone engaged to speak on behalf of others.
The term "spokesperson", invented to replace the conventional "spokesman", is a typical example of a gender-neutral
In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have received formal training in
journalism, communications, public relationsand public affairs in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate channels to maximize the impact of favorable messages, and to minimize the impact of unfavorable messages. Popular local and national sports stars (such as Michael Jordanor Bob Uecker) are often chosen as spokespeople for commercial advertising.
A corporation may be represented in public by its
Chief Executive Officer, Chairmanor President, Chief Financial Officer, Counselor external legal advisor. In addition, on a day to day level and for more routine announcements, the job may be delegated to the Corporate Communications or Investor Relations departments (or equivalents), who will act as spokesmen.
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