Morley Winograd

Morley Winograd
Morley Winograd
Employer Executive Director, Institute for Communication Technology Management, (CTM) USC's Marshall School of Business
Fellow, NDN

Morley Winograd served as the Executive Director of the University of Southern California's Marshall School of Business Institute of Communication Technology Management (CTM) from 2001 until his retirement in 2009. He is the co-author of Millennial Makeover: MySpace, YouTube and the Future of American Politics (Rutgers University Press: 2008). Currently, he is serving at a senior fellow at the USC Annenberg Center on Communication Leadership & Policy.[1]

He was appointed as the Senior Policy Advisor to Vice President Al Gore Jr. and Director of the National Partnership for Reinventing Government [1] in December 1997.

Winograd served as Chairman of the Michigan Democratic Party from 1973 to 1980. As Chairman, he served in a leadership position with the Association of State Democratic Chairs and was its President in the final two years of the Carter administration. In 1988, he began working with leaders of the Democratic Leadership Council, among them then-Governor Bill Clinton and then-Senator Al Gore, on developing the first successful information age political agenda. That same year, Winograd also chaired Al Gore's presidential primary campaign in Michigan. As a member of the Democratic Leadership Council, in 1991, Winograd served as Parliamentarian at the National Convention in Cleveland. Winograd is co-founder of the California Democratic Leadership Council.

In 1996, together with Dudley Buffa, he helped co-found the Institute for the New California (INC), a think tank devoted to aligning that state's governing systems with requirements for the information age. Winograd is co-author with Buffa of Taking Control: Politics in the Information Age (published in 1996). Taking Control analyzes the political ramifications that technology has on the way Americans live, work and govern themselves.

Winograd began his career in 1979 in the telecommunications industry with the Michigan Bell company and quickly rose through the ranks. He was responsible for propelling the success of small business customers in the Western region as the Sales Vice President for AT&T's Western Region Commercial Markets. Winograd is also responsible for the creation of the AT&T University of Sales Excellence Program. This sales program won national recognition in Peter Block's book, Stewardship (1993), as well as Stan Davis and Jim Botkin's book, The Monster Under the Bed (1994).

He is a fellow with NDN, a Democratic think tank.

Winograd resides in Southern California.


Winograd graduated from the University of Michigan with a Bachelor's Degree in Business Administration.



Fast Company. (1996). How knowledge workers vote. Retrieved February 8, 2006, from

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