"Ekipa" was a short-lived sports daily published in
Belgrade, Serbia. Right from the first issue on April 18, 2005, it attempted to bite into the market held for decades by " Sportski žurnal" and "Sport" dailies.
The paper went about their goal by offering bold, often bordering on sensationalist, coverage of day-to-day sporting events, as well as wider on-going trends in sport.
The very first issue set the tone fittingly. It featured an in-your-face cover headline screaming "Shame", as teaser for an interview with
Milorad Kosanović, former Serbia-Montenegro under-21 national team and Red Star Belgradecoach, in which he claimed the Serbia-Montenegro league is entirely rigged.
Initially, "Ekipa" turned a lot of heads, but soon found itself short-strapped for attention grabbing topics. It wasn't able to ride the initial wave of attention nor did it succeed in making a significant dent into the market still firmly held by two established sports dailies. At this point, the original group of owners sold the daily to
Radisav Rodić(owner of " Kurir" and " Glas javnosti").
In late October 2005, barely 6 months into its overall run, new owner
Radisav Rodićpulled the plug on "Ekipa", making the October 29th issue its last.
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