WMVN

Infobox Radio Station
name = WMVN


frequency = 101.1 MHz HD Radio
city = East St. Louis, Illinois
area = Greater St. Louis
airdate = Early 1960s
format = Christmas Music
owner = Bonneville International
erp = 99,000 watts
branding = "MOViN 101.1"
slogan = "Today's Upbeat Mix!"
class = C1
website = [http://www.toastedrav.com/section/wmvn WMVN Online]
former_callsigns = WMRY, WSNL, WFXB, WVRV
callsign_meaning = W MOViN|

WMVN (101.1 FM) is a commercial radio station located in East St. Louis, Illinois, broadcasting to the Greater St. Louis area. WMVN has aired a hot AC/rhythmic contemporary music format (as "MOViN 101.1") but on October 10, 2008; it has switched to an all Christmas music station as a result of transitioning to all-sports in January 2009.

History

WMVN has adopted several call letters since it began airing in the early-1960s. Among them are WMRY (its original call letters), WSNL, WFXB, and most recently WVRV, and now WMVN.

On September 8, 2006, at 11:00 am local time, WVRV changed its format to "adult rhythmic hits from today, the 80s and 90s plus a sprinkling of rhythmic classics," and changed its nickname to MOViN 101.1. The new slogan is "Makes You Feel Good." The format is targeted at 18-54 Women. They are the fourth station to adopt the "MOViN" moniker, after KQMV/Seattle, KMVN-FM/Los Angeles and KYMV/Salt Lake City. The announcement was made with no prior notification to its on air personalities and they were dismissed on short notice as is the norm in format switches. The station announced that it would go 90 days without personalities before DJs would be announced. Currently they are a Hot/Rhythmic AC Station in St. Louis. The format plays Hot AC hits from the 90's and today and throws in Dance Hits from the 90's and today.

The first on-air DJs were former Steve & DC castmember Jill Devine (10a-3p), Mysti (2-7p) and Raven Rush (7p-12mid) on December 15, 2006. On February 12, 2007, former KYKY morning show co-host Steph Duran, joined MOViN' for mornings. Prior to Y98, Duran had been at KZON and KUPD, Phoenix. She was joined on September 1, 2007 by co host Eric Schmidt (personality). Schmidt had previously worked at WMVN sister station, WARH. A veteran of the St. Louis market he had also worked at WVRV, KPNT, WXTM, WMLL, KCLC, and KFAV. WMVN is programmed by Jules Riley who also programs WARH.

After an economic-related shakeup on March 3, 2008, Mysti and Raven Rush were let go. Schmidt moved to the 2-7p slot and Steph Duran took a solo morning shift.

On September 22, 2008, it was announced that WMVN would flip to an all-sports format as of January 1, 2009, featuring a combination of local and ESPN Radio programming. [ [http://www.stltoday.com/stltoday/sports/stories.nsf/othersports/story/07B1438198FB6142862574CC0066B71F?OpenDocument "FM station (101.1) moves into sports-talk radio field"] , from "St. Louis Post-Dispatch", September 22, 2008] However, WMVN is currently airing an all Christmas music format until the full format flip occurs. [ [http://www.radio-info.com/news/index.php?nsID=3573 It's a very early Christmas in St. Louis - on "Movin'"] - [http://www.radio-info.com Radio-Info.com] (retrieved October 10, 2008)]

References

External links

* [http://www.toastedrav.com/section/wmvn WMVN official website]
*FMQ|WMVN
*FML|WMVN
*FMARB|WMVN