New Look (store)

New Look (store)

Infobox_Company
company_
company_name = New Look Group Ltd
company_type = Private limited company
foundation = Taunton, England (1969)
location = flagicon|UK Weymouth, England
key_people = Tom Singh, Founder
, Chief Executive
industry = Retailer
products = Clothing
revenue = profit £800 million GBP (2005)
operating_income= profit ?
billion num_employees = 11,000
homepage = [http://www.newlook.co.uk/ www.newlook.co.uk]

New Look is a chain of high street shops in Britain, Belgium, France and the Republic of Ireland, popular at first with girls and women in the 12-24 age bracket but has recently diversified into men's clothing. In 2004 the company rebranded. London creative agency [http://www.thankodd.com ODD] developed a new brand expression 'The New Now' and developed the company's first ever advertising campaign, giving New Look a more upmarket image. The chain, the brainchild of Tom Singh (one of Britain's wealthiest businessmen), is notable for the short lead time inherent in its supply chain; it is estimated that clothing can go from drawing board to shop shelves in two weeks. It is known for its value-based approach to retailing and its core products are clothing, lingerie and shoes.

New Look has now moved into online retailing as well as operating all 500+ stores -in the uk alone, and now offers selected top sellers on its website, as well as the sub-brands (ie. Tall, Inspire, Maternity...etc)

New Look employees receive a staff card which entitles them to 50% discount on full price items for themselves and one member of the opposite sex.

External links

* [http://www.newlook.co.uk New Look website]


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